Informly Brings Content Marketing Analytics to Small Business

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Informly have released their content marketing analytics service that helps small business owners and bloggers build their audience and create content that generates leads.

Content Marketing Analytics - Informly

Content Marketing Analytics - Informly

They all use Google Analytics but it doesn’t really give them the actionable information they need. For example they are trying to build and engage an audience but analytics doesn’t tell them who their audience is.

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers.

Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how customers’ websites were performing has been a big feature request, founder Dan Norris explains.

“A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn’t really give them the actionable information they need. For example they are trying to build and engage an audience but Analytics doesn’t tell them who their audience is. Informly tells them exactly who is converting on their site, what content they consumed and lists their site, klout score and social profiles to enable them to connect further."

In addition to the people-tracking features, Informly connects to customers’ blogs, brings in all of their posts and shows key stats from each one such as views, tweets, likes, backlinks, conversions and more. Customer can sort by any of these metrics to find the posts which are having the most impact.

Informly’s $19 / month entry level pricing makes it affordable to anyone spending time creating content for their business. Until now, small business owners would need to invest in all in one marketing software or complex analytics packages which start in the hundreds if not thousands of dollars per month and are out of reach for a lot of small business owners.

But onsite analytics is not where it ends as Dan explains. We built Informly originally as an aggregator that showed customers stats from a whole bunch of different places such as MailChimp, Xero etc. These features are still available so content marketers and bloggers can get their onsite stats right alongside other charts like financial metrics, rank tracking and more. They can even get a daily HTML email that includes all of the charts directly in their emails with no attachments.

Informly is free to try and starts at $19 / month to use after the 3 week trial. It can be accessed via the web, mobile and email. People can learn more at inform.ly.

About Informly

Inform.ly provides actionable data to content marketers.

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Dan Norris
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