Boring Presentations Costing Businesses Money and Clients, Expert Panellist Says in New Find the Edge Article

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Boring presentations are losing companies potential clients and costing them money, according to a Find the Edge article published today.

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'Talking for more than 20-25 minutes at a time, with no audience participation, is counterproductive. It simply means that most of the presentation won’t register with the audience

Employees delivering lacklustre presentations is preventing companies from capitalising on business opportunities and costing them money, according to communications expert Cath Daley.

Daley uses a new article on Find the Edge to warn of the dangers of delivering dull presentations, before providing valuable techniques that can be used to engage audiences and win clients.

The article also covers the dangers of using fancy PowerPoint graphics as a crutch to lean on.

She said: 'I know companies that have spent tens of thousands of pounds on getting ‘cutting edge slides.’

'It doesn’t matter how good they look – pretty slides won’t magically transform a boring presentation into an interesting one. It just means that the ‘Death by PowerPoint’ is a bit more colourful.'

She goes on to list three tips to help individuals create and deliver presentations that engage and interest their audience.

These include researching the audience properly so the presentation can be pitched at the right knowledge level, and altering the content slightly each time it is delivered to prevent the presenter from becoming bored, and this rubbing off onto the audience.

Daley also suggests exercising restraint in the amount of information included in each presentation, as the human mind can only process a limited quantity of information in a given time.

She said: 'Talking for more than 20-25 minutes at a time, with no audience participation, is counterproductive. It simply means that most of the presentation won’t register with the audience.

'Pick out three key pieces of information that you want the audience to 'get,' and then concentrate on delivering those three key points in five different ways during the presentation.'

The article can be viewed in full at: http://www.findtheedge.co.uk/sales-marketing/sales/are-your-presentations-worth-staying-awake-for.

Cath Daley is a communication and presentation skills trainer who has worked with CEOs at a variety of companies to revolutionise how they communicate. More about her can be read here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.

Kenny Goodman, founder of Find the Edge, said: "Time seems to stretch on forever during a boring presentation.

"If you can see people are bored while you're speaking, chances are they're not going to be absorbing what you're saying, and the whole exercise will be a colossal waste of time. Cath's great tips can help anyone spice up their presentations and hook their audience."

Find the Edge is a website aimed at business leaders across all sectors. It provides the latest insight, news and opinions.

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Kenny Goodman
Find the Edge
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