Our latest web designs are really the best of both worlds because, not only are they highly usable, but they look gorgeous and are completely original.
Minneapolis, MN (PRWEB) April 30, 2013
For inbound marketing company Spark Logix Studios, there is only direction: forward. They are always on the hunt to find new ways to make their products and services better, and the most recent evidence of this is found on their website, which was recently redone to reflect the newest web design innovations they're offering to clients.
Repeat visitors to the Spark Logix site will notice it has a fresh new look and navigation as well as content that takes full advantage of every inch of screen real estate. What the uninitiated may not realize is it's built on a 1170px wide grid which uses one of the web designer's new favorite tools -- Twitter Bootstrap. Bootstrap offers Spark Logix and their clients a flexible design interface with complete customization that results in simple, yet bold websites capable of standing out from the competition.
Besides its aesthetics and ease of use, Spark Logix was also drawn to Bootstrap because of its integration with responsive web design (RWD). Responsively built sites use CSS 3 media queries to "ask questions" about their viewing medium and then automatically adjust to the best size and layout for the screen. This means, whether accessed on a PC, tablet, or smartphone, a RWD site will always look and behave optimally.
Although, they're not afraid of change, the inbound marketing team also knows how to stick with what works, which is why they continue to rely on WordPress as their go-to content management system. Spark Logix says their customers love the freedom WordPress provides, as its simple, straightforward setup makes it easy for anyone to update their pages, add content, and essentially become their own webmaster. For owner Rob Benson, incorporating Bootstrap into their preexisting responsive and WordPress design services was a natural fit.
"We've always preferred to use efficient technologies which allow us to offer quick and clean sites that are easy for our clients to manage and for visitors to navigate," Benson said. "Our latest web designs are really the best of both worlds because, not only are they highly usable, but they look gorgeous and are completely original."
In fact, originality is at the crux of Spark Logix Studios' success and is something they try to impart to all their customers. In one of the company's recent blog posts, The Psychology of Persuasive Web Design, Benson stressed how vital it is for businesses to have a unique, attention-grabbing site if they hope to persuade people into exploring their pages and eventually buying their products.
"Having a website that delivers conversions is a multi-faceted affair," Benson explained. "Our recent blog post delves into a bit of the psychology of why people respond to certain sites over others, but at the root of everything is an attractive, user-friendly site that works well on the devices people like to use. By building our sites with WordPress, RWD, and Bootstrap, we make that possible."
Spark Logix Studios currently has offices in several locations throughout the Midwest and specializes in inbound marketing for small to medium sized businesses. To see their latest advancements in action and to learn more about their services, visit their website.