Advertisers want more advertising inventory as well as eye-catching engagement opportunities. Intermarkets offers these Rising Star ad units to better serve our clients.
Reston, Virginia (PRWEB) April 30, 2013
Intermarkets, Inc, a full-service digital advertising firm, announces the addition of Interactive Advertising Bureau’s (IAB) Rising Star ad units to its Portfolio, including DrudgeReport.com and MichelleMalkin.com.
IAB Rising Star Ad Units allow advertisers to tell a bigger and bolder brand story. The new units are designed to provide advertisers with a “richer canvas for highly impactful and engaging brand experiences.”
IAB’s research showed that audiences spent 32% more time viewing these ads than standard ads.
Publishers in the Intermarkets Portfolio now offer new premium ads sizes, including:
Billboard, which provides a large, interactive space with greater functionality for images, videos, and messages;
Pushdown, an ad with a teaser that expands vertically or horizontally, and
Minibar, an ad at the bottom of the page created for impactful messages.
Michael Snow, Intermarkets’ Chief Business Development Officer, stated, “Advertisers want more advertising inventory as well as eye-catching engagement opportunities. Intermarkets offers these new ad unit initiatives to better serve our clients.”
The IAB is an advertising industry association comprised of more than 500 leading media and technology companies who are responsible for 86 percent of online advertising in the United States.
More information on the Intermarkets Portfolio Rising Stars ad units can be found here.
Intermarkets, Inc. is the nation's leading independent advertising sales management firm for website publishers. Advertisers can reach more than 28 million monthly unique visitors with the Intermarkets Portfolio, including the iconic Drudgereport.com. Serving more than three billion ads every month, and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, audience targeting, ad serving, and more. The privately held company is based in Reston, Virginia