Industry Veteran to Lead RAZR Marketing’s Newly-Formed Healthcare Division

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RAZR Marketing recently announced the addition of Carla Dahl, who will be responsible for developing a practice focused on healthcare branding and marketing for med-techs, providers and related healthcare services.

Carla Dahl recently joined RAZR Marketing as vice president of marketing and brand strategy for the organization’s RAZR Healthcare division. In this role, Dahl will build a healthcare marketing practice to meet the specific needs of medical device manufacturers, pharmaceutical companies, care networks and payer systems.

Dahl most recently served as global marketing communications director in St. Jude Medical’s cardiovascular division where she oversaw communications, worldwide product launches and branding activities. Prior to that, Dahl was marketing director at Cardiovascular Systems where during her tenure, the company achieved $46 million in sales its first commercial year. She previously spent several years at Medtronic as a consultant in both the vascular and neuromodulation divisions.

Dahl was also president and owner of Parentprops, Inc., where she launched her own line of consumer products sold exclusively at Target Corp. Dahl started her career in the agency world as a manager of creative services at BBDO Worldwide.

“Adding Carla to the RAZR team to focus on healthcare will expand our expertise and extend our capabilities,” said RAZR Marketing CEO Darren Nauss. “We’ve been serving the healthcare market for years; however, with recent reform and the magnitude of change upon us, it’s the perfect time to formalize our commitment to this industry.”

Dahl also sits on the board for Life Science Alley, a Minnesota-based trade association offering advocacy efforts, education programs and services for life sciences professionals.

Additional questions can be directed to Emily Shannon at 763.404.6112 or emily.shannon(at)razrmarketing(dot)com.

About RAZR Marketing
RAZR Marketing creates strategic change for its clients. It does this through relevant and creative marketing programs. RAZR develops campaigns rooted in strategy, creative, digital, experiential and loyalty. Additional information can be obtained by visiting the website at


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Emily Shannon
RAZR Marketing
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