How Do Americans Get Their News in 2013?

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Content marketing platform Uberflip has compiled new stats on how news consumption is changing with the rise of social media, mobile, and other digital channels.

New Consumption in 2013 (Infographic by Uberflip)

New Consumption in 2013 (Infographic by Uberflip)

What these stats show is that media publishers, and increasingly brand publishers, need to distribute content wherever their audience is found.

Content marketing start-up, Uberflip, has released an infographic that showcases the latest trends in news consumption. It’s no secret that media publishing has been declining recently, but what exactly does the new landscape look like?

Uberflip shows that Facebook is a clear front-runner when it comes to news consumption on social networks. It also shows that Americans use tablets and smartphones in similar manners with regards to news consumption, and that young people are much more likely to discover news on social media.

“What these stats show is that media publishers, and increasingly brand publishers, need to distribute content wherever their audience is found,” says Randy Frisch, Uberflip Chief Operating Officer. “This can come via native apps, mobile websites, social media, or solutions like Uberflip that takes existing content and makes it interactive, shareable, and device agnostic.”

Perhaps the most compelling figure from Uberflip’s secondary research is that TV still reigns atop the media channels that Americans rely on for news consumption. Perhaps untold is how TV news has evolved to include multi-screen experiences with the use of social media, online touch-points, and tight mobile integration.

Click here to see the infographic.

Other Key Takeaways:

67% of people read yesterday’s news through Facebook.

62% of Smartphone owners use their device to read the news.

50% of tablet owners consume news on both tablets and traditional print sources.

About Uberflip:
Uberflip makes it easy to enhance, share, and track PDF content on tablets and other devices. Within minutes, documents are converted into flipbook experiences where leveraging links, video and social media integration is just the beginning. Uberflip's pdf to flipbook solution helps companies save costs and make money through new marketing channels.

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Contact Author

Neil Bhapkar
Uberflip
416-900-3830 2007
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