ClevrU Corp. Acquires NewMindsets Inc. to Transform Online Education Market

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ClevrU Corp. acquires NewMindsets Inc. to transform online education market and strengthens competitiveness of online learning platform for global mobile learners.

ClevrU Corporation today announced that it has acquired NewMindsets Inc., a company founded on online pedagogy researched and developed by two Schulich School of Business professors that has provided leading-edge educational content and services to over 10,000 Schulich students at York University over the past decade.

Through the acquisition, ClevrU will fully integrate NewMindsets' proven e-teaching pedagogy in leadership, researched and developed by Drs. Gareth Morgan and Jean Adams, into its world-class e-teaching platform, to be presented to York as a pilot and then delivered to millions of students worldwide.

The two companies announced a partnership in October 2012 to establish a second-generation online learning standard. ClevrU had the mobile-friendly, multilingual, globally adaptive solution to create interactive learning environments; New Mindsets had spent 12 years developing and validating their pedagogy for an engaging, effective online learning experience with thousands of undergraduate and graduate leadership and management students at Schulich.

"We created NewMindsets so universities and colleges could deliver online education in a meaningful way," said Morgan, founder and chairman of NewMindsets. "Now that our pedagogy is being completely integrated into ClevrU's platform, we have the perfect solution to help students learn in a responsive, interactive and user-friendly environment."

"ClevrU is excited to partner with New Mindsets and York University," said Mark Arnason, president and CEO, ClevrU Corporation. "As the online education market matures, universities are looking at superior forms of online and distance learning as new revenue opportunities. ClevrU will provide a solution for educational institutions wishing to develop and deliver effective online courses and effective learning outcomes to students in Canada and internationally. Together, we're going to build a marketplace where students can use a flexible, fully-customizable learning system to gain valuable, personalized learning outcomes."

MaRS Innovation — working in close collaboration with Innovation York, York University's commercialization office — developed New Mindsets' commercialization plan, arranged the initial introduction between the companies, structured the initial partnership and negotiated the resulting transaction.

About ClevrU Corporation
ClevrU allows North American educators to reach beyond the confines of their local markets by removing the barriers to online international education delivery, allowing educators to deliver knowledge to users anywhere, anytime, in the student's language of choice.

ClevrU's dynamic, multilingual World Class Learning Platform provides educators with the tools to deliver rich, multi-media, customized e-Teaching content to millions of people around the globe. Uniquely, the ClevrU Platform adapts content based on the OS of the users' mobile device and browser speed, recognizes the user's browser language setting and automatically sets the navigation tools, user interfaces, and applicable content to the language of choice, supports both synchronous and asynchronous course structures, and supports multiple pedagogies and flexible content presentation methodologies. The company has established marketing relationships with in-market social media powerhouses like Renren and Sina Weibo.

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