SoCal CEO Attends The American Marketing Association’s Inland Empire Digital Conference

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SoCal CEO Business Magazine attends The American Marketing Association Digital Conference, whose goal is to offer the knowledge to succeed in business in general and marketing in particular.

Digital Conference

While the Inland Empire is primarily known for logistics, Information Technology is a growing field in the area.

The theme of some of the presenters at the conference revolved around end user experience or customer engagement and how to thrive in this dynamic age of technology intertwined with human behavior.

Anyone who attended AMA-IE’s Digital Media Marketing Conference (DMMC) at UCR Extension, should agree that more programs like it are needed in the Inland Empire. One of the American Marketing Association’s main goals is to offer the knowledge needed to succeed in business in general and marketing in particular. Throughout the year, local AMA chapters conduct monthly luncheons featuring presentations by local and national marketing professionals who have a proven track record of achieving marketing success. It is with this mission in mind that the AMA-IE conducted a digital media marketing conference featuring professionals from online giants Google and eBay as well as other local experts. Judging by the enthusiasm of attendees and encouraging feedback, it is obvious that similar events within the region will be equally successful.

The Inland Empire is mostly known for manufacturing, warehousing and logistics and not necessarily for high tech industry. Nevertheless, as the business world swiftly moves toward digital, the importance of digital media marketing becomes an integral part of any successful business. Digital media is no longer an optional channel but something that is rapidly replacing the traditional way of doing business. As technology promises to do what people did better and faster, it is important for marketers to understand where the trend is heading and adjust their plans accordingly.

The theme of some of the presenters at the conference revolved around end user experience or customer engagement and how to thrive in this dynamic age of technology intertwined with human behavior. The tips and strategies that were shared will certainly help in how today’s consumer are interacting with the marketplace. What will tomorrow bring? Many factors will determine that and no one can know for sure. But one thing is for certain; it will be exciting and digital media will continue to put old business models to pasture. AMA-IE will continue to bring programs that will provide the latest thinking and real world applications of digital media marketing as the revolution continues.

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Dwight Cromie

Bill Friedl
Altek Media Group
951-781-8624
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