The 5S Store Puts a Dog in the Lead of Their New Brand

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Local 5S products company announced today that they launched a new brand program called “5s Journey” and the adventurous new campaign will be led by “Jack” their new mascot

“Adding 5S to your business is about starting a journey, not just buying products" - David Visco, President, The 5S Store

March 30, 2013: Today, The 5S Store announced a new program called “5S Journey” that will be lead by a Jack Russell terrier – aptly named “Jack”(Well, he’s the new mascot). When asked why they’ve chosen to create this new mascot and launch their new 5S Journey brand with a dog, president David Visco shared this, “Not only is a dog man’s best friend, but as we explored the challenges our clients’ face each day, we wanted to convey our penchant for adventure and enthusiasm, bringing out the explorer and problem solving side of the 5S Process. See it really isn’t about buying products – although we’re glad to sell them, we’d rather make sure that our clients are engaged in the steps to get the right products. Why not have the guidance, support and Indiana Jones-eque partner on the trail with you?”

Managers who are tasked with improving operational efficiency and bottom-line success in a manufacturing company or even in the warehouse or stockroom of a healthcare facility must constantly have a core set of products, standards and support they can refer to if they are going to be successful. Business owners want to be profitable and when 5S is implemented well it also becomes part of the company’s culture - literally small steps and mindsets that are activated every day.

What is 5S? The 5S philosophy focuses on effective workplace organization and standardized work procedures. 5S simplifies your work environment, reduces waste and non-value activity while improving quality, efficiency and safety. The 5S's stand for the five words that begin with the letter S that make up the 5S process: Sort, Set in Order, Shine, Standardize, Sustain.

David Visco, the President of The 5S Store has been working in his company as a 5S product supplier and consultant for over 7 years. And, with over 2 decades in the “effective flow” space, people have been inspired by his innate ability to “see the matrix” and create simple processes from operations that appeared quite complicated and unsolvable. Since opening The 5S Store, he has realized that many companies working to implement 5S see it as a “quick fix” or a one-time solution.

According to David Visco, “Adding 5S to your business is about starting a journey, not just buying products - and that’s where the problems begin for many businesses. You need to have an approach that starts with choosing a destination, asking questions and then getting advice from those who have experience in creating the effective flow and optimized solution you’re looking for. That’s our 5S Journey approach.”

The 5S Store is located in Pepperell, MA. At The we’re committed to bring you all the materials and educational supplies needed for a successful 5S implementation. We provide aisle marking tape, tool organization foam, shadow tape, pegboards, pegboard accessories, 5S forms, custom solutions and 5S posters and much more. And now, we’ve got a guide named Jack who’ll be glad to take your call.

Ph. 978.842.4610
President: David Visco

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Nate Lindquist
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