South East Labels Can Help Make Products Stand Out from the Crowd

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An eye-catching and attractive label can make all the difference to making products stand out from those of the competition. The effect of labelling and packaging is a political hot potato at the moment as the tobacco lobby and anti-smoking campaigners continue to petition the government for and against plain cigarette packaging.

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It's widely acknowledged that attractive labelling can be a potent marketing tool, whatever the product you're selling. From home-made jams and chutneys to art and craft projects with everything in between, a good label can be very effective.

It is argued by the anti-smoking groups that plain cigarette packets, with uniform, bland labels will help to reduce the number of smokers by taking away the attractiveness of the packaging.

Tobacco company JTI recently told Packaging News: “Plain packaging would have serious negative consequences and would be detrimental to many small businesses. Given the importance of this issue the government is duty bound to provide robust and compelling evidence that plain packaging would achieve its policy objectives.”

However, anti-smoking campaigners argue that new packaging regulations would help to cut smoking-related illnesses such as lung cancer. Countries including New Zealand and Australia have already adopted plain packaging for tobacco products.

It is widely acknowledged that attractive labelling can be a potent marketing tool, whatever the product. From home-made jams and chutneys to art and craft projects with everything in between, a good label can be very effective.

It can be cost-effective for businesses, especially small ones, to print their own labels. Specialist labelling companies such as South East Labels (visit http://www.southeastlabels.co.uk for more information) can provide a wide range of products to meet businesses' labelling needs.

South East Labels supply a large selection of A4 sheet labels for inkjet and laser printers, as well as for photocopiers. Materials include paper, synthetic waterproof, coloured and metallic papers and permanent and peelable adhesives.

Of course, it is not just businesses that will find labels useful. Gardening fans will find South East Labels' horticultural label range will help keep plants in order. These labels are tough, weather resistant, durable, waterproof and even slug-resistant.

For those who sell the plants they grow, it is worth considering barcode labels. South East Labels offer barcode printers so businesses can generate and print their own barcodes for whatever products they sell. Most smartphones now come with barcode reader apps, which means that customers can quickly check out products and prices with one click of their phone.

Details of the full range of labels and labelling products are available on the South East Labels website.

About South East Labels:
For more than 20 years South East Labels have been supplying labels and barcode labels and labelling systems to a wide variety of industries. They are well equipped to provide fast turnaround times, continuity of supply and expert advice.

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Christian Godden
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