The MSR Group Again Receives Top Rating for Focus Group Facilities

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The MSR Group, a full service marketing research company in Omaha, Nebraska, was rated one of the top focus group facilities worldwide for the eighth consecutive year by moderators and researchers participating in the Impulse Survey. This survey is conducted annually by Impulse Research Corporation of Los Angeles.

Based on overall ratings of “Excellent” in an international survey of moderators and researchers, The MSR Group has again been named one of the world’s top focus group facilities. This is the eighth consecutive year the firm has received the “Top Rated” designation in the Impulse Survey.

The Impulse Survey is published annually by Impulse Research Corporation of Los Angeles. It contains quality ratings of focus group facilities based on a survey of over 5,000 moderators and researchers worldwide. Researchers were asked to rate the quality of facilities based on their personal experience in areas such as personnel, recruiting, conference and viewing room accommodations, location, service provided and overall value. The latest publication includes 813 facilities worldwide and is widely regarded as the top source of information on focus group facilities in the market research industry.

“We take a great deal of pride in our facility but also emphasize the quality of the experience our clients and participants have while they’re here,” said The MSR Group Chief Operating Officer Joel Vaslow. “Whatever type of research our clients are conducting, our staff makes sure clients have the right participants who can provide meaningful insights to drive business decisions.”

The MSR Group is a nationally recognized full-service market research company. In addition to providing unprecedented qualitative research, The MSR Group offers a full complement of quantitative methodologies including APECS®, the award-winning customer satisfaction and advocacy measurement program.

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Tracy Keith
The MSR Group
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