Lana Urso Joins ZEDO as National Sales Director

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Lana Urso, formerly Sales Director at SocialTyze, has joined ZEDO's New York office as National Sales Director for the sub-brand ZINC.

ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that Lana Urso, formerly Sales Director at SocialTyze, has joined the company's New York office as National Sales Director for the sub-brand ZINC. Lana’s hire reflects ZEDO’s continued growth since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.

Lana is a Digital Media Sales professional with over 15 years of experience selling Online and Mobile Advertising, Technology, and New Social Media Platforms to Fortune 500 Companies. As the National Sales Director she leads the team in selling ZINC's Premium Suite of High Impact Video Units to agencies and clients while creating strategic partnerships.

ZINC is a custom premium network through which advertising agencies and brands can buy high impact ad formats on premium sites.

“Lana will focus on helping advertisers and brands learn more about our innovative new high impact formats like our Full Screen Video Ads on the Web and InView Slider, which is verified by comScore to deliver 99% viewable impressions. Her addition to our team signifies a further step in our movement to an integrated suite of offerings that brings together the publishers, advertisers, and brands who are now working separately and should be working together,” said Paul Prior, ZEDO President.

Check out ZEDO products for publishers, ZINC for advertisers and brands, and follow us on Twitter @zedoinc or Facebook.

ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.

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