London (PRWEB UK) 6 May 2013
To celebrate the world’s largest cinematographic gathering, the shining star amongst Swarovski’s jewellery and accessories lines, the Nirvana collection is the main theme explored for 2013.
Creative, innovative, sensual, and feminine, the Nirvana ring has attracted a lot of attention since it was first launched eighteen years ago. Since then, it has inspired an entire jewellery line, including necklaces, earrings, bracelets, and bangles, all of which boast the skilful faceting of the original ring, in colours ranging from Violet and Emerald to Anthracite. As a token of Swarovski’s unique bond with the Cannes Film Festival, Swarovski unveils an exclusive assortment of products that truly lives up to the enchantment of the most sought-after movie celebration.
The 66th Cannes Film Festival will mark the unveiling of Swarovski’s 2013 VIP exclusive package. Produced as a limited edition of only 93 pieces, a symbolic number that stands for the number of precision-cut facets of the Nirvana ring, this special set comes in a precious blue box that sparkles with each recipient’s crystallized initials. Reserved for the most famous stars and celebrities, the VIP collector package contains a Nirvana Ring, a Nirvana Baby Necklace, the Nirvana Star Bag as well as a pair of Carrie Sunglasses.
Swarovski has the pleasure of making 18 pieces of the Nirvana Star Bag and the Carrie Sunglasses exclusively available as limited online editions for fashionistas buying from the Swarovski online shop.
As in past years, Swarovski will be ready to present an outstanding collection of accessories and jewellery in Cannes at the exclusive suite at the Hotel Martinez. This year, the Nirvana ring takes centre stage through a dedicated decoration, highlighted by a giant resin and metal-plated model of the groundbreaking ring, to be placed in the middle of the suite, like an altar for the world’s fashionistas and trendsetters.
Guests to the suite are sure to find the accessory of their dreams in this room: couture pieces, exclusive bags from the 2013 “Red Carpet” collection, vintage and contemporary jewellery, as well as the latest creations from the designers of the Atelier Swarovski collection. No fewer than 2,000 unique pieces are presented at Cannes to unite the magic of crystal with the most beautiful silhouettes. For more information please visit the Swarovski website.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewellery and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.