We are able to provide snowfall predictions up to seven days in advance, and this can provide our customers a more reliable source of climate intelligence for their climate-related decisions.
Alexandria, VA (PRWEB) May 01, 2013
Weather Analytics today announced the launch of a new snowfall climate variable – capable of capturing historical and current snowfall conditions and predicting future snowfall for any area in the world – hour by hour – up to seven days in advance.
Available by special order, snowfall variable data is updated on an hourly basis with new information obtained by the National Oceanic and Atmospheric Administration (NOAA), the Meteorological Assimilation Data Ingest System (MADIS), official Meteorological Station observations, remote sensors and proprietary Weather Analytics algorithms.
“Substantial snowfall not only affects public infrastructure, transportation and logistics, but it can also dramatically affect consumer purchase behaviors – what people buy and when related to snowfall – and insurance claims filed due to snow or flooding caused by substantial precipitation,” stated Bill Pardue, CEO of Weather Analytics.
“Our new snowfall variable has a wide range of applicability – it can assist logistics route-planning, weather-focused retail store merchandising and promotion strategies. Snowfall risk profiling is important to agriculture and insurance. We are able to provide snowfall predictions up to seven days in advance, and this can provide our customers a more reliable source of climate intelligence for their climate-related decisions.”
Weather Analytics Co-Founder and Chief Scientist, John Keller, Ph.D., C.C.M. explains that, “Snowfall is very difficult to measure due to melting, compacting, blowing and drifting. However, with Weather Analytics’ new snowfall variable, we are able to properly account for this unpredictable information using data from multiple worldwide sources, as well as through proprietary analytics methodologies.”
Weather Analytics has created a system uniquely capable of developing weather impact indices, which can capture complex, weather-related conditions globally – from Vancouver to Barcelona to Moscow. The Weather Analytics system fills in the gaps for areas not within proximity to a physical ground station. This proprietary system combines the physical observations (typically only located near airports or schools) with variables such as precipitation, temperature, cloud cover and wind direction, to develop snowfall data and predictions.
“The statistical stability of the historical climate data and the comprehensiveness of the atmospheric condition variables allow for the development of very accurate weather indices using event and observation correlation,” said Dr. Keller. “Our new snowfall variable, combined with our weather intelligence network, can be used to display current conditions, produce profiles of its probabilities by location, provide alerts of its pending occurrence, and be combined with other data sources – for any location in the world.”
For more information on Weather Analytics’ new snowfall climate variable, please email info(at)weatheranalytics(dot)com.
About Weather Analytics
Weather Analytics delivers global climate intelligence by providing statistically stable, gap-free data formed by an extensive collection of historical, current and forecasted weather content, coupled with proprietary analytics and methodologies. Weather Analytics finds, assembles, cleans and formats weather data from around the world and delivers information that is directly accessible in an online database for decision support. Weather Analytics uses the aggregated data to create with proprietary analytics more than 580 weather variables for enhanced weather intelligence and risk mitigation that is delivered in user-friendly formats – allowing customers to focus efforts on solving business problems versus aggregating and cleansing data from raw sources. Weather Analytics provides this weather information for each of more than 700,000 locations, which covers the entire globe. The comprehensive collection ranges from 33 years of historical climate data, to on-demand current conditions, to hourly seven-day forecasts, all available for purchase at http://www.WeatherAnalytics.com.