Brand positioning is not about products, services or brands - it's about what's in the mind of consumers...
(PRWEB) May 01, 2013
Simon U. Ford, Founder of Social Traffic, Inc. and partner in other social media marketing companies, writes about Bermuda’s existing brand identity in his most recent blog post on the nation’s tourism woes. Citing successful brand awareness campaigns of the past, Ford says Bermuda shouldn’t run away from a concept the entire world is familiar with: The Bermuda Triangle.
“Brand positioning is not about products, services or brands - it's about what's in the mind of consumers, we’ve all heard of the Bermuda Triangle at some point in our lives,” Simon says in the post. “To me, Bermuda and Bermuda Triangle are one in the same.”
Bermuda’s tourism leaders are currently utilizing the brand tagline, “So much more” – which Ford says could be limiting them during a time of struggling visitor levels and flat-lining ideas (reviewed in a previous post). He says his company could help Bermuda harness social media collaboration to develop and new, more effective, more appropriate tag line.
Ford would like Crockwell and the Bermuda Tourism Board to consider Social Traffic, Inc. as a player in a new online brand strategy for their tourism which would utilize social conversation to grow their premium brand during the peak season and discount a premium experience in the off-season.
“What Social Traffic, Inc. could do with a story like this across social media would shore up Bermuda’s tourism revenue for years to come,” Ford said. “The main reason I don’t like the tagline is because it doesn’t leverage Bermuda’s greatest marketing asset, bar none, an existing brand story already positioned in the minds of customers everywhere.”
Simon U. Ford is founder of Social Traffic, Inc., and author of the book “Social Traffic: Event Marketing in our new Media scape,” quoted by some as the best book ever written on social media marketing.
You can read the full post at SocialTraffic.biz