Genius Behind NatGeo’s Record Breaking Brain Games Launches Atomic Entertainment

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Mastermind behind hit show Brain Games, Jerry Kolber talks about making the Nat Geo record breaking series that will "Blow Your Mind," launching Atomic Entertainment and being in talks for the First Manned Mission to Mars series.

Jerry Kolber was at the helm of the National Geographic Channel’s prime-time science series, Brain Games. The greatly anticipated first season, which Variety called “A breezy half-hour series that makes science entertaining,” and of which the NY Post’s Linda Stasi said “Along comes Brain Games to save us,” premiered April 22nd featuring internet sensation Jason Silva as host along with the world's foremost deception specialist, Apollo Robbins. The premiere ratings indicate that the channel has a huge success on its hands.

Boiling down complicated neuroscience into interactive and fun games and experiments, the Brain Games team provides the audience with the tools needed to take an entertaining journey through the inner-workings of their own mind, giving them the chance to get a little bit smarter while still having fun. "Making Brain Games in cooperation with channel President Howard Owens, channel Vice-President Allan Butler, and the talented and generous team at National Geographic has been an incredible and fruitful experience for all of us. Seeing how much the show resonated with audiences just makes it even more satisfying for us and our partners at the channel. We look forward to future collaborations and pushing the envelope even further in this emerging genre of interactive edutainment," states Kolber.

Kolber, the Executive Producer and show runner of Brain Games, helped create the format for this hugely popular show. Along with his producing partner - writer and director Adam Davis - the pair are the founders and principals of Atomic Entertainment Group, an innovative production company specializing in “sticky” interactive television that utilizes technology, psychology, and game theory to seduce viewers into a whole new kind of programming.

Kolber first developed the Brain Games format while working with National Geographic Television in 2010. National Geographic Television (NGT) is the documentary TV production arm of the National Geographic Society, and NGT’s three one-hour specials premiered in 2011 on National Geographic Channel; this is the first full season and twelve original half-hours will air over the next ten weeks.

“I am so impressed watching these guys meticulously film each episode knowing that precision and accuracy is key. They may spend 10 hours on a segment that airs for 30 seconds, making Brain Games unlike any other show of its type,” deception specialist, Apollo Robbins comments.    

Always on the leading edge, the team is in discussions with Inspiration: Mars and Paragon Space Development Corporation (http://www.ParagonSDC.com) to take the lead on the inspirational media surrounding the first manned mission to Mars, planned for 2018. This trailblazing process will mean six-years of capturing major milestones during the remarkable preparation of the craft, selection of a couple to make the journey, the actual launch and the 76,000,000 mile, 501 day round-trip journey to Mars, and the astronauts return to earth. Atomic Entertainment is also in discussions with a major comic book publisher to create a new, groundbreaking interactive series that takes the viewer on a journey through their own body, just as Brain Games took the viewer on a journey into their own brain.

Kolber and Davis met at NYU as undergraduate students at Tisch School of the Arts. Davis developed a successful career as a screenwriter with several script sales and produced screenplays – including the cult, comedy hit Just Friends. Kolber crafted a career as a writer and storyteller in non-fiction television, producing projects like the pop culture hit Queer Eye for the Straight Guy and show running non-fiction projects for networks including A&E, History Channel, fuse!, and National Geographic.

The impact of developing and writing Brain Games has also taken center stage in their personal lives. Davis said: “My 8 year old daughter’s favorite shows are SpongeBob and Brain Games because we make science fun and exciting.” And Kolber says, “As a result of working on this show and learning that multi-tasking is just a myth, I have personally learned how to break down what I am doing into single tasks so I can properly focus and make the best use of my brain.”

Twitter: @TheRealJerryK facebook.com/TheRealJerryK

Jerry Kolber is available for interviews and insights “behind the curtain,” Please contact:
Nadine Jolson direct 310-614 3214 Jolson Creative PR Group email: jolsoncreativePR(at)mac(dot)com

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