Conversation and dressbarn Launch 2013 Mother’s Day Campaign

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Microsite offers chance to win a $1,000 shopping spree and personal style consultation.

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This is a chance for dressbarn to continue to build upon the engagement it has generated through other interactive campaigns...

New York-headquartered marketing firm Conversation and national women’s apparel retailer dressbarn have launched a Mother’s Day sweepstakes in celebration of mothers everywhere. The sweepstakes, hosted on mobile friendly microsite, will give women the opportunity to enter to win a $1,000 shopping spree along with a personalized style consultation from dressbarn style expert Cate Sheehy. Visitors to the site will also be able to submit their own stories and memories about their Moms’ “Claim to Fame,” which can then be shared across social media platforms.

“This is a chance for dressbarn to continue to build upon the engagement it has generated through other interactive campaigns, while increasing awareness among those new to dressbarn,” said Conversation Founder Frank O’Brien.

Visitors to the site will be able to enter the sweepstakes once daily by simply submitting their name and email address. Traffic drivers for the campaign include store signage and shareable images on Pinterest and Facebook.

“dressbarn has always believed in inspiring women and impacting their lives in a positive way,” said Veronica Valladares, Assistant Vice-President of Marketing at dressbarn. “This campaign supports that belief by allowing our customers to share their own stories about all the Moms who inspire us every day and motivate us to be our very best.”

The campaign will run at through Mother’s Day.

About dressbarn
dressbarn is a leading national women’s specialty apparel retailer offering quality casual, career and special occasion fashion apparel for fashion conscious women. Over 800+ dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. dressbarn is a subsidiary of Ascena Retail Group Inc. For more information, please visit

About Conversation
Conversation embodies the best components of traditional, new and emerging agencies. The agency is defined by its ability to view and evolve campaigns holistically. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. They boast a strong client list, which includes dressbarn, The Children's Place, Tom Ford and Nordstrom.

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