New PSA Campaign Demonstrates How Orthopedics Contribute to Quality of Life

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Joint and Back Pain is the Leading Cause of Disability in the United States

Patients with great outcomes are our biggest, most enthusiastic advocates

Joint and back pain is the number one reason patients visit their doctor, and the leading cause of disability in the United States. More than one in four Americans have bone or joint health problems, making them the greatest cause of lost work days. Musculoskeletal diseases, including arthritis and scoliosis, lead to debilitating pain and limit mobility, influencing a patient’s ability to participate in the workforce and community life.

Orthopedists provide care to patients along a broad continuum, from pediatrics to sports medicine, and have extensive training in the diagnosis, early-intervention treatments and surgical interventions of the musculoskeletal system including bones, joints, ligaments, tendons, muscles and nerves.

Orthopedic treatments provide clinically—and cost-effective—solutions for patients suffering from musculoskeletal diseases. Many of these treatment protocols are among the most clinically effective in modern medicine, returning millions of patients to active and productive lives and providing significant savings to the healthcare system.

A new campaign created by the American Academy of Orthopaedic Surgeons (AAOS) captures the authentic voices of patients whose lives and full mobility were restored via orthopedic care. With the theme: A Nation in Motion, the campaign is centered around a new website at, which features patient-submitted stories, educational resources, a digital board game, and click-to-share buttons for Facebook and Twitter.

“Patients with great outcomes are our biggest, most enthusiastic advocates,” observes Sandra Gordon, Director of Public Relations for the AAOS. “When orthopedists can get people back on their feet, back to work and back to enjoying life, everyone benefits and that’s what these patient stories illustrate.”

Since more than 80% of Americans search the Internet for healthcare information, a specialized microsite was created to help patients share their experiences. Patients submit their “Because of my orthopedic care, I can…” stories, which highlight the inspiring things they can do because of their orthopedic care. These range from replacement joints to enable pain-free walking, to lives saved after cancer and trauma.

On the microsite visitors can read other patient success stories and play A Nation in Motion board game. Via the game, players navigate complex bone and joint conditions along the road of life with the goal of being the first to reach the “I Can” Club. With every spin of the bone-shaped spinner, players face different orthopedic scenarios to help remind players to take care of themselves and stay active.

For the 2013 PSA campaign, the Academy has partnered with five orthopedic specialty societies—the American Spinal Injury Association (ASIA), the Pediatric Orthopaedic Society of North America (POSNA), the American Orthopaedic Society for Sports Medicine (AOSSM), the Orthopaedic Trauma Association (OTA), and the American Association of Hip and Knee Surgeons (AAHKS)—to feature five A Nation in Motion patient stories. The campaign will be distributed to nearly 5,000 media outlets, including broadcast and cable TV, radio, print and out-of-home media.

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