Henry Named PCM's New Chief Marketing Officer

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11-year Sales and Marketing, Association Management Pro Hired to Help Drive Company’s Expansion

“Isaiah’s sales and marketing success is rooted in his meticulous attention to an organization’s brand. But it’s his unique ability to apply that branding concept to relationship-building that will be the game-changer for us." - Donny Disbro, CEO of PCM

Professional Community Management of California, Inc. (PCM) announced today the hiring of Isaiah S. Henry as its new Chief Marketing Officer.

Henry, a respected 11-year sales and marketing veteran in the association management industry, will join the growing company’s executive team.

Specific responsibilities will include developing and executing the company’s strategic marketing platform, identifying new markets in which the company will bring its superior management services, cultivating new strategic partnership, maintaining strong corporate relationships with association board members, vendors, and developers; and charting a course for continued rapid growth.

What’s more, Henry will have the opportunity to apply his expertise in brand strategy to develop and communicate the PCM story.

“Isaiah’s sales and marketing success is rooted in his meticulous attention to an organization’s brand,” said Donny Disbro, PCM’s chief executive officer. “But it’s his unique ability to apply that branding concept to relationship-building that will be the game-changer for us.”

Henry has developed strong relationships with vendors, homebuilders and developers, which will ideally position PCM as it continues market expansion.

“I’m confident that Isaiah’s strong relationships with key industry leaders, combined with a keen
understanding of the next wave in the association management industry, will help us continue building our already strong slate of community association clientele,” Disbro concluded.

Henry brings to PCM a wide range of experience in business development, sales, marketing and planning as well as developing and mentoring local and remote sales managers, team members and support staff.

“PCM is truly the standard-bearer in association management,” said Henry. “The company’s extensive marquee client list and strong relationships with homebuilders and developers prove they are the industry leaders in Southern California and Southern Nevada.”

“I look forward to working with such a strong and talented management team as it builds upon its success in new markets ideal for PCM’s superior service,” Henry concluded.

In his most recent role as Vice President, Business Development at The Merit Companies, Henry was responsible for the ongoing direction, leadership and management of all business development activity statewide within the various Merit Companies throughout California.

Henry, who is certified by the American Management Association, is an active member of the California Association of Community Managers (CACM) and Community Associations Institute (CAI), with whom he’s in the process of obtaining a PCAM certification.

Born in Brooklyn, the Irvine native serves on the Board of Directors for The Medical Supply Project International, a global non-profit organization dedicated to providing medical supplies to people in need. Henry is also active in Mariners Church Irvine and in Young Life, a non-profit organization dedicated to reaching out to and developing life skills in adolescent youth.

About Professional Community Management of California:
Professional Community Management of California, Inc. (PCM), an Associa company, specializes in the management of Common Interest Developments of homeowner associations for family oriented master-planned developments, resort-style master-planned communities, active-adult master-planned communities, condominium associations and boutique communities throughout Southern California and Southern Nevada.

With headquarters in Lake Forest, Calif., PCM and its companies employ a staff of more than 1,500 people. PCM has offices in serving all of Southern California and Southern Nevada and is recognized by the Multi Housing Council as one of the county’s largest managers of common interest developments. Management services by PCM are backed by state-of-the art Internet technology and comprehensive financial and management systems. For additional information, please contact PCM at 800.369.7260 or at http://www.pcminternet.com.

About Associa:
Building successful communities for more than 30 years, Associa is North America’s largest community association management firm and serves its clients with local knowledge, national resources and comprehensive expertise. Based in Dallas, Associa and its 8,000 employees operate more than 150 branch offices in the United States, Mexico and Canada. To learn more about Associa and its charitable organization, Associa Cares, go to http://www.associaonline.com and http://www.associacares.com. Find us on Facebook (http://www.facebook.com/associa), follow us on Twitter (http://twitter.com/associa), LinkedIn (http://www.linkedin.com/company/33264) and Pinterest (http://pinterest.com/associa/), and watch us on YouTube (http://www.youtube.com/associamarketing).


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