Making People Happy: The New and Improved Face of Appliances Online

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Appliances Online announces its re-brand.

Appliances Online, the Bolton based online white-goods retailer, is excited to announce their fresh new look. With a focus on its devotion to service and happiness, the UK’s leading online white-goods retailer is committed to giving customers something to smile about and their new logo and shorter name are the first steps.

Appliances Online, or now in its shorter version AO, have always been fanatical about the customer, giving them an experience that makes buying an appliance easy. Their five promises commit to bringing excellent customer service into retailing. Customers to AO will always be greeted by friendly and enthusiastic staff with a passion to help. The simple pricing on the website means everything is straightforward and AO’s up-front honesty policy ensures there’s no small print. Already known for being flexible, AO has incorporated this value into their core promises so customers can be assured that the company will work around them, and not the other way round. AO stocks leading white goods brands, and all appliances come with a price match guarantee and 10 day no fuss guarantee.

Director of Marketing at AO, Andrew Kirkcaldy said the company is excited about their new look. “Our new brand marque reflects the values which have always underpinned everything we do, our devotion for excellent customer services which results in happy customers. It is also important that we create a distinct brand marque to ensure that when customer experience our service they have can recall us in the future. We needed to ensure that our new brand marque fitted in a square box to take advantage of social media channels.”

AO’s new look has been developed in conjunction with Yorkshire based communications agency 10 Associates. They immersed themselves in the company for two months to establish the core values and personality that underline the company.

David Worthington, managing director of 10 Associates said that AO’s rebrand represents the happy culture of the company and staff. “The 10 Associates team spent two months getting under the skin of Appliances Online and the overwhelming conclusion was that it is the retailer’s people that have made it a success, with their unwavering commitment to delivering great customer service. We created a brand that visually demonstrates this commitment to the customer and emulates the business and all that is good about it.”

For more information about AO or 10 Associates, contact Joanna Drake at Beattie Communications on 0161 212 1751 or Joanna.Drake(at)onlybeattie(dot)com

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Sarah Murray
Appliances Online
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