Our acquisition of Metric Science will enable us to quantify the true value of the advertising that publishers deliver across their web pages.
London, England (PRWEB UK) 2 May 2013
OnScroll, a leader in ad viewability and responsive advertising, today announced that they have completed the acquisition of Metric Science, an online advertising analytics and optimisation company. Metric Science’s optimisation technology offers both advertising buy and sells sides more insight into their online media performance. Metric Science’s propriety technology tracks billions of data points in real time enabling both advertisers and publishers to easily optimise towards placements which drive the highest ROI and response rates.
“Metric Science joining OnScroll was a natural progression.” said Ruk Cooray, Product Manager of Metric Science. “OnScroll have an amazing team behind them who have pioneered a unique ‘pro-active’ approach to ad viewability and it’s exciting to be a part of that. They have a clear vision of where they want to take the product, and actionable analytics are at the core of it.’
Metric Science’s technology has already been incorporated into OnScroll’s suite of products including OnScroll Serve, the company’s patented responsive ad-delivery technology. Customers of OnScroll Serve will now be able to quantify the uplift in response rates of their OnScroll enabled placements, as well as audit and ensure the viewability levels of their current ad units. OnScroll Serve works by ‘pro-actively’ rendering ad placement codes, only when a user has the chance to see an ad. The technology is currently being used by leading brands and publishing groups such as Visa, EE, Vodafone, Incisive Media and Progressive Media.
On the acquisition, Co-Founder of OnScroll, Babac Vafaey stated “I believe publishers should see viewable impressions as an opportunity, not as a threat. Our acquisition of Metric Science will enable us to quantify the true value of the advertising that publishers deliver across their web pages. Often the most valuable real estate is below the fold - OnScroll easily enables publishers to identify these placements and monetise them at a premium level.”
To learn more about how OnScroll’s technology can help you, sign up at OnScroll.com or reach out via email enquiries(at)onscroll(dot)com
OnScroll is an ad technology platform that enables publishers, networks and agencies to serve ‘viewable only’ inventory. OnScroll’s patent–pending technology helps to solve the viewable ad issue by rendering ad placement codes only when a user has a verified chance to see an ad.
About Metric Science:
Metric Science is an ad analytics platform which provides advertising professionals with more insight into the online media that they buy and sell. The data provided helps industry professionals make smarter decisions in 3 key areas – ad transparency, ad quality and campaign evaluation.