"Consumers are searching for new restaurants more than they are any other industry.
Tampa, FL (PRWEB) May 01, 2013
According to the latest study from ExoLevel and research firm Intouch Media, restaurants are the most searched industry by consumers through both mobile applications and browsers. The study, compiled through the feedback from 3,823 consumers who own a smartphone, found that 82 percent of consumers have searched for a restaurant on a mobile app and 91 percent through a web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels, and personal services. Further, 75 percent say they often choose a restaurant to dine at based on those search results.
“The results of this survey clearly indicate the need for restaurants to ensure that their menu information is up to date across all online platforms,” said Tom Bell, vice president of SEO Search Engine Optimization, ExoLevel. “Consumers are searching for new restaurants more than they are any other industry. When you take into consideration that 80 percent of consumers think it’s important to see a menu before they dine at a restaurant, restaurants stand to tremendously benefit in managing their SEO Optimized menus wherever consumers see them.”
Key findings include:
1) 81% of consumers have searched for a restaurant on a mobile app in the last 6 months
2) 92% of consumers have searched for a restaurant on a web browser in the last 6 months
3) 75% of consumers often choose a restaurant to dine at based on search results
4) iPhone owners are more likely to search for a restaurant than other smart phone owners
5) 80% of consumers think it’s important to see a menu before they dine at a restaurant
6) 84% of consumers are likely to look at more than one restaurant before choosing where to dine
7) 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device
8) 62% of consumers are less likely to choose a restaurant if they can’t read the menu on a mobile device
9) Less then 20% of restaurant websites are optimized to take advantage of mobile and search engine traffic.
“Eighty-five percent of smartphone owners look at more than one online menu when they are making a dining decision. Moreover, 61 percent are less likely to choose a restaurant if they can’t read the menu on their mobile device,” said Joe Chives, vice president of marketing, Intouch Media. “The math is simple – it’s no longer okay to ignore your seo online and mobile presence. If a restaurant’s online menu is updated, available on mobile, and optimized for the search engines it has a distinct step-up over competition in terms of conversion.”
“Consumers today are armed with so many resources – they don’t have to make guesses on what any given restaurant might serve them and they expect that the information they find will be accurate. What we are seeing with the results of this survey is that seo and online menus are essential in bolstering a restaurant’s ability to attract new patrons,” said Chives. “Those that are able to optimize and update online menus in an effective and efficient manner are poised to benefit from repeat business and long-term success.”
A ExoLevel product, SEOBlanket gives small businesses a single place to update their critical business information and delivers that information across its robust publishing partner network, including sites such as Google, Bing, Yelp, YP, FaceBook, LinkedIn and others, as well as the business’s social media profiles, website, and mobile site. It makes a business listing more than an address and phone number by adding the rich content that consumers want when they are searching for information – such as digital menus, products, pricing, and services.
With more than 40,000 customers, EmailOutbound provides email marketing and social media tools for small to mid-sized businesses and non-profits. EmailOutbounds’s award-winning solutions allow for easy creation of email newsletters, surveys and other online marketing programs. EmailOutbound founded in 2007 offers a suite of custom and managed services designed for mid-sized organizations, is available at http://www.EmailOutbound.com.
ExoLevel , is one the fastest-growing SEO SaaS companies in the world with over 3,000 clients since launching just over a year ago. A unique combination of enterprise-level features (including multi-channel content management and delivery, wed design layout, ecommerce and automated email marketing) and unmatched ease-of-use make ExoLevel the preferred SEO Saas & Content Delivery Platform, for both new and established businesses looking to outsell their competitors, reach their financial goals faster and automate as many business processes as possible. For more information or to try ExoLevel, go to http://www.exolevel.com.
Scott Healms, EmailOutbound 877-403-6245