East Coast Beer Co. Expands Distribution Throughout NJ

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Beach Haus® Now Available at Black River Traders, Inc.

Jersey Shore-based East Coast Beer Co. is happy to announce the addition of the newest member to its distribution team. Black River Traders, Inc., located in Flanders, NJ, is now carrying East Coast Beer Co.’s Beach Haus® brand beers, and is available immediately in Middlesex, Somerset, Warren, and parts of Hunterdon counties.

“We’re very happy to expand further into the New Jersey market,” said John Merklin, co-founder of East Coast Beer Co. “New Jersey is our home turf, so it really means a lot that our products are embraced and enjoyed throughout the state.”

Black River Traders, Inc. will carry Beach Haus® brand’s Classic American Pilsner, Winter Rental, Kick Back Ale, and Cruiser IPA, the newest Beach Haus® variety.

“We knew right away that we wanted to work with East Coast Beer Co. and carry the Beach Haus® brand,” said Doug Thompson, manager at Black River Traders, Inc. “It was a good fit from the get go. They’re a Jersey-based company with a great selection of beer, so we’re very happy to be distributing their products.”

Black River Traders, Inc. is a specialty beer and wine distributor that offers a wide selection of domestic and imported beer, craft beer, and wine. The distributor, a subsidiary company under Fisher Thompson Beverages, opened its doors in 2003. Today, the distributor has over 600 active accounts, six sales representatives, a fleet of 20 trucks, and services 16 counties throughout New Jersey.

“We’re definitely looking forward to a great partnership and are excited to be a part of East Coast Beer Co.’s future growth,” said Thompson.

Currently, Beach Haus® beer can be found at 14 distributors throughout New Jersey, New York, Pennsylvania, Connecticut, North Carolina, and South Carolina. For more information about East Coast Beer Co. or its Beach Haus® brand beers, visit http://www.BeachHausBeer.com. For information on Black River Traders, Inc., visit http://www.BlackRiverTraders.com.

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About East Coast Beer Co. – Established in 2007, the Point Pleasant Beach, New Jersey-based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Led by two long-time friends, John Merklin and Brian Ciriaco, East Coast Beer Co.’s first beer, Beach Haus®, is a Classic American Pilsner (CAP) which was crafted to pay homage to those early German-American brewers and the CAP style they created. The company continues to explore and fuel their love of craft beer by cultivating and developing new brews. Over the next couple of years, beer enthusiasts and novices alike will continue to see a number of original beer creations that are as easy to enjoy and appreciate as the rest of the East Coast Beer Co brews. For more information on ECBC or Beach Haus® beers, please visit http://www.beachhausbeer.com.

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