TrueLanguage Hosts Seminar on Growth Through Global Expansion

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Russ Sumrall, Director of Restaurant Support Services for Popeyes® Louisiana Kitchen serves as featured guest and keynote speaker.

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TrueLanguage, a leading provider of professional localization and translation services, recently hosted its first 2013 Luncheon Series on the “Global Document Life Cycle – Growth through Global Expansion” on April 18 at The Georgian Club. Over 50 professionals gathered to hear featured guest and keynote speaker, C. Russell “Russ” Sumrall, Director, International Restaurant Support Services, a leader for the Popeyes Louisiana Kitchen brand internationally present his thoughts on the topic of how companies can effectively grow through global expansion.

“We would like to thank all of the attendees as well as Mr. Sumrall for their participation in another successful Luncheon Series,” said Doris Johnson, Director of Strategic Business Development for TrueLanguage. “Having played an instrumental role in the success of one of the fastest growing and most stable global companies in the quick service industry, Mr. Sumrall was able to provide tremendous insight into what it takes to be successful when entering foreign markets.”

This event was part of the company’s Luncheon Series designed to provide attendees with information on the “glocalization’” process. Glocalization is a term used within the language services market to refer to the processes involved in preparing a global business to effectively and accurately communicate with persons living in a specific global market. It has proved extremely valuable to employees of global business with responsibilities associated with achieving success in new global markets.

For more information on the upcoming or past TrueLanguage Luncheon Series events visit http://www.truelanguage.com/translation-agency-about-us/events/

About TrueLanguage
Based in Atlanta, TrueLanguage is a full-service professional localization company that provides cost-effective translation, interpretation and localization services based on each client’s specific needs. TrueLanguage offers clients a strong combination of professional language experts, centralized project management and outstanding customer service to ensure accurate, compatible, reliable and authentic translation and interpretation in more than 60 languages worldwide. For more information on TrueLanguage and its worldwide localization services, visit http://www.truelanguage.com or contact the firm at info@truelanguage.com or 770 850 1205.

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