Product Launch Platform The Grommet Works with Japanese-American Company Toiro to Feature Donabe Cookware, a Traditional Japanese Claypot for Cooking

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The Grommet, an online shopping site and product launch platform for innovative and undiscovered products, is working with Japanese-American company Toiro to feature Donabe cookware, a traditional Japanese claypot for cooking.

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Naoko is on a mission to introduce Kamado-san to the U.S. and share the Japanese method for superior rice. She’s also introducing a classic-style Donabe, called Hakeme, which is ideal for making soups and stews; braising; or cooking tabletop dishes.

The Grommet, an online shopping site and product launch platform for innovative and undiscovered products, is working with Japanese-American company Toiro to feature Donabe cookware, a traditional Japanese claypot for cooking.

It takes about two weeks for artisans to make a Kamado-san, a fitting beginning for heirloom quality earthenware that can last for decades. A Kamado-san is a Donabe rice cooker that’s meticulously crafted from the clay of Japan’s Iga region. This porous clay is known for its high absorbency and heat retention properties. The heavy clay pots are treated with a special glaze and finished with a double lid, which circulates steam and has the effect of pressure cooking. The result is shiny, fluffy, gently heated rice that cooks evenly without compromising the moisture of the rice, explains Naoko Moore, founder of Toiro.

A native of Tokyo now living in Los Angeles, Naoko is on a mission to introduce Kamado-san to the U.S. and share the Japanese method for superior rice. She’s also introducing a classic-style Donabe, called Hakeme, which is ideal for making soups and stews, braising or cooking tabletop dishes such as shabu shabu and sukiyaki. The high heat resistance of Iga clay lets you cook with Donabe directly over the flame of a gas cooktop or in the oven.

The name of Naoko’s company, Toiro, means “ten colors” in Japanese and is often used in the phrase “junin toiro” (“ten people, ten colors”). Loosely translated, it’s similar to the American expression “different strokes for different folks” and reflects Naoko’s goal to have many people enjoy Japan’s traditional Donabe cooking in many different ways.

About The Grommet
The Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. The Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. The Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.TheGrommet.com.

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