San Diego, CA (PRWEB) May 24, 2013
Rural coffee farms in developing countries like Uganda, Costa Rica, and Rwanda are some of the last places coffee drinkers are expecting to see progressive women’s rights. Yet Better Buzz Coffee Roasters’ coffee imported from these farms are doing exactly that.
Their organic Fair Trade Uganda coffee beans do more than just delight with every sip of its shade-grown, handpicked, organic washed Arabica coffees. (A mouthful to write and to drink.) The farm at which it’s grown has just as many women as it does men in leadership on its board, and employs 725 women farmers who now directly benefit from the premiums on their marketed “Women’s Coffee”.
Gumutindo’s treasurer, a woman named Oliver Kishero, asserts, “I am looking forward to receiving the premium from the first Gumutindo women’s coffee sales. I will use it to educate my children and to invest in more coffee.”
Wholesale coffee roasters like Better Buzz have made coffee synonymous to nurtured families and increased economic buying power. This is what makes it San Diego’s best coffee.
The Rwandan Abakundakawa Farm has become famous not just because of its famed floral sweetness, heavy body, and smooth aftertaste, but because 40% of its 2,000 small holder farmers are women, an unprecedented ratio in the industry.
This farm takes it a step further, boasting a contingent of exclusively female farmers who call themselves Duhingekawa, or “Let us grow coffee” in Kinyarwanda. Theses are all mothers who are heads of household, with their husbands most likely killed at the time of the Rwanda genocides. They are oftentimes not only fighting to provide for their own children, but for orphans of friends and family members where both parents have been killed. Those looking to enjoy a cup of locally roasted coffee have found reason to rejoice at being a part of something much bigger, and all they did was drive through a Better Buzz for their morning brew.
There is a woman named Luz Marina Trujillo who’s demanding presence and fierce ambition are immediately evident in the way she carries herself and tells her story. She is the unlikely purchaser of the once unimpressive coffee farm, Costa Rica Santa Elena. It was once known for producing scrappy mixes of low quality, over-fermented coffees. She had the audacity to overhaul its quality and production standards and has now turned this estate into one of the country's most respected coffee producers.
Her reaction when she took samples of her coffee to a broker who declared he would not do business with a woman: "I'm going to be the first," said with a teasing smile. He quickly became one of her biggest buyers.
Empowering women makes a difference. Better Buzz Coffee Roasters roast delicious, high quality coffee, voted one of the best in San Diego, by the San Diego A List. Folks are invited to find out for themselves with a free 12oz sample (not including shipping) through the roaster’s website for a limited time or stop by one of their 5 San Diego locations.