Bluefin Payment Systems Chooses Nebo for Digital Marketing, Hires Gregg Gumbinger to Lead Business Development for Software Partners

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Top Ten Inc. 500 Company will utilize Nebo to grow its online strategy and also announced the hiring of Gregg Gumbinger as VP, Business Development

Bluefin Payment Systems announced today that is has partnered with Nebo, an award-winning digital marketing agency based in Atlanta, to oversee its digital marketing efforts, capitalizing on the firm’s expertise in web design and analytics campaigns.

Nebo, specializing in search marketing, social media and website design, has earned more than 100 digital marketing awards in the past three years from a variety of widely respected marketing, design and technology organizations. In March, Adam Harrell, President of Nebo, was named Atlanta Marketer of the Year at the 2013 AMY Awards (AMYs).

Bluefin is a leading payment processor in the U.S. and Canada, providing their PayConex payment gateway to software partners and merchants, including integrated software vendors (ISVs), SaaS providers and enterprise management platforms. PayConex features debit/credit/ACH acceptance, plus recurring billing, a virtual terminal and a hosted payment page – all backed by security features such as tokenization and point-to- point encryption (P2PE).

“This is a fantastic opportunity for us to utilize Nebo’s expertise to enhance our online presence,” said John Perry, CEO of Bluefin. “We want to better cater to our online audience, and Nebo has had great success in knowing exactly what the audience needs.”

Nebo has worked with firms of all sizes, from emerging firms to Fortune 500 brands. Bluefin is partnered with over 100 software providers and serves 15,000 U.S. and Canadian merchants.

“We take a user-centric approach to digital marketing,” said Kimm Lincoln, Senior Director of Digital Marketing at Nebo. “By truly understanding our clients’ customers and placing emphasis on providing value throughout the decision cycle, we can create successful campaigns that connect with the audience on a meaningful level.”

In tandem with working with Nebo, Bluefin also announced the expansion of their Business Development team with Gregg Gumbinger as VP, Business Development, ISV Division.

Gregg has more than 30 years of experience in channel sales and electronic payments. Within Bluefin, he is responsible for driving and implementing the ISV division’s business development strategy. Prior to joining Bluefin, Gregg served as VP of Business Development at Accelerated Payment Technologies; Director of Business Development at First Data; VP of Business Development at Assurz; and VP of Business Development for Authorize.Net.

About Bluefin

Bluefin Payment Systems is a leading provider of secure payment technologies to integrated software vendors (ISVs), SaaS providers and major U.S. and Canadian merchants. Through the company’s PayConex payment gateway, partners and merchants enjoy all major processing products, such as credit/debit/ACH, with the convenience of acceptance through the point-of-sale (POS), virtual terminal or hosted E-commerce pay page. Bluefin’s security suite supports the PayConex gateway and includes point-to-point encryption (P2PE), transparent redirection, tokenization and store & convert processes. The company is partnered with over 100 software companies in verticals ranging from health/fitness, to non-profit, to legal, and serves 15,000 merchants in the U.S. and Canada. Bluefin Payment Systems is headquartered in Atlanta, GA, with offices in New York, Chicago and Tulsa. For more information, see

About Nebo

Nebo is a human-centered interactive agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in interactive marketing strategy, web design, user experience, search engine optimization, pay per click management, conversion rate optimization and content management systems, Nebo has helped its clients achieve their digital goals. Visit for more information.

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Danielle Duclos
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