Ultra-premium Bonita Platinum Tequila to Announce Canadian Debut at Canada’s Largest Food & Beverage Show, EAT! Vancouver Presented by Flavours Magazine & Food Network

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The world’s only five-times distilled tequila mixes it up in international expansion launch.

The Bonita Spirits Company is taking the ultra-premium luxury brand outside of the states when they debut at the EAT! Vancouver festival in Vancouver, Canada on May 24-May 26. The Bonita Platinum Tequila brand founded by serial entrepreneurs husband and wife power duo, Chris and Anette Brown and endorsed by their celebrity partner hip hop star, actor, and now emerging entrepreneur Xzibit will take their top shelf tequila, Bonita Platinum to thousands of attendees of the largest consumer food festival in Canada. This year’s event will be held at the BC Place Stadium located at 777 Pacific Boulevard-Gate A. Eat! Vancouver is expected to turn out more than 30,000 attendees including celebrity chefs from the Food Network.

“This event always has a huge following, so I’m glad our ownership group made the decision to participate this year. I’m confident that we’ll get some amazing feedback on the world’s finest tequila,” stated Bonita Spirits Company, Marketing Director Cheryl Woodhouse. The festival is an interactive exhibit where attendees can interact directly with exhibitors; sample, taste-test and discuss their products and services and receive instant feedback from potential customers. “This will be a great tester for our international launch campaign. We think this is also a great opportunity to collect real-time data for consumer awareness of our Bonita Tequila, said Chris Brown Bonita Spirits CEO.

Consumers will have an opportunity to purchase, sip, and experience the world’s only five-times distilled tequila at the Bonita Platinum Tequila booth for just $5. EAT! Vancouver will bridge the culinary world in a three-day lavish event with participating celebrity chefs, popular local restaurants, wineries, food and beverage manufacturers, cookbook authors, retailers, artisans, and several others to bring unique food, beverage, and cooking experiences directly to the mass consumer. The EAT! Vancouver festival will also feature several specialized areas such as; Wine, Beer, & Spirits Tasting Pavilion, Culinary Classes, World Culinary Travel Expo, Stage Seminars, and Food Network Celebrity Staging event where chefs will provide cooking demonstrations.

Bonita Tequila first launched in Las Vegas, Nevada this past February and held a star-studded red carpet event at Hyde Bellagio hosted by Xzibit where friends like Dr. Dre and Snoop Dogg attended. Bonita Platinum Tequila has had monumental success stateside making appearances in high-profile gift bags such as The GRAMMYs® and OSCARS® gift lounges, The Kentucky Derby gift bags, and on major early morning shows such as Good Morning America. Bonita Tequila continues to receive acclamation and is currently featured on the cover of the Food and Beverage Magazines May 2013 issue which highlights Wines and Spirits. Additionally, the top shelf tequila was also crowned as the Best in the Nation by the magazine which is the largest food and beverage publication in the country. “I’m excited about how fast we are growing,” cited hip hop star Xzibit.

Bottled in pure crystal and which also sits on a velvet pedal stool inside of the box, the ultra-premium tequila will make additional stops and product launches in 33 cities domestically and internationally. Bonita Tequila can be found in Lee’s Liquor stores in Las Vegas or by purchasing directly online at http://www.shopmerwins.com/bonita.html.For interviews regarding Bonita Platinum Tequila or Xzibit contact Shay Brown of Royal Kingdom PR Agency, Inc. at 901-628-8011 or via email at press(at)royalkingdomagency(dot)com or BonitaSpirits.com/about-2/mediapress/.

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Xzibit (Alvin Joiner) is a multiplatinum recording artist, actor and television personality, born in Detroit, Michigan, where he began rapping at a young age. He went on to build a solid career with projects alongside such big names as Eminem and Snoop Dogg. Already well-established and critically acclaimed, Xzibit was recruited by famed producer Dr. Dre to join the all-star cast of Dre 2001(1999). An accomplished actor and television host, he can also be seen in films like 8 Mile (2002), Derailed (2005) and XXX: State of the Union (2005). His newest film is Seal Team Six: The Raid on Osama bin Laden.

The Bonita Spirits Company is one of a select group of celebrity owned spirits in the world. The company was founded in 2010 by Chris Brown, a former airline pilot and accomplished entrepreneur. Bonita Platinum is an ultra-premium luxury brand; the world’s only five-times distilled tequila. For more information on the Bonita Spirits Company, please visit http://www.bonitaspirits.com

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Cheryl Woodhouse

Royal Kingdom Agency

1-901-628-8011
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