Look Beautiful at Any Age -- Tips from Cosmetics Cop Paula Begoun

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Cosmetics Cop Paula Begoun and the Paula’s Choice Research Team provide women with tips and tricks on how to look their best at any age.

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...the fact is looking beautiful doesn’t have an age limit...

Take a look at most makeup ads or fashion magazine covers, and it’s blatantly obvious that teens or 20-somethings are consistently on display as the standard of beauty (and even these young models are photo shopped to look more perfect).

Despite what fashion magazines showcase, the fact is looking beautiful doesn’t have an age limit. One of the keys to getting gorgeous at any age is learning how to adapt makeup looks as the years go by – and that’s where Cosmetics Cop Paula Begoun and the Paula’s Choice Research Team can help.

20s: The most important way to stay beautiful through the years is to use a sunscreen of SPF 15 or higher every day, rain or shine. If this doesn’t happen from the start, skin will age and look unattractive a lot sooner than it should. The sooner this habit starts the better.

As far as makeup goes, this is the time to experiment with different colors and textures to see which work best. Emphasize eyes with smoky colors, and let youthful skin shine through while evening out its tone with a tinted moisturizer or BB cream instead of a heavier foundation. Revlon’s PhotoReady BB Cream Skin Perfector SPF 30 ($8.99) perfectly fits both the need for a sunscreen and subtle coverage.

30s: Many ladies have settled into their professional lives by this time and adopt a more polished look to reflect this. It’s best to steer away from ultra-bright colors and seek out more neutral tones when it comes to eye makeup to keep eyes looking fresh. Those late nights up on the job or at home with kids can take a toll on eyes, too, so invest in a good concealer to brighten up the area. Some of the best concealers in every price range can be found here.

Worried about getting out the door without makeup? All that’s needed is tinted moisturizer with sunscreen or a BB cream, concealer, a pop of soft pink or rose blush (or bronzing powder), tinted lip balm, and a couple coats of mascara—and all this can be applied in less than five minutes.

40s: By the time we reach our 40s, signs of aging on our faces are more apparent, including around the lips. Lips generally tend to get thinner with age, with fine lines appearing around the mouth. Prevent lip color from bleeding by using a lip liner, and moisturize lips (while providing a slight illusion of fullness) with a hydrating cream lipstick like Rimmel’s Lasting Finish Lipstick ($4.95). Consider switching from tinted moisturizer to foundation, as the latter provides more coverage to smooth out skin discolorations. There are dozens of excellent options that don’t look mask-like or exaggerate wrinkles.

50s & Beyond: Avoid heavy powder products, as these tend to emphasize lines all over the face. Going lighter on eye makeup – or not wearing anything except mascara – will keep eyes looking younger and soft, instead of heavily made up and overdone. If eye shadow is a must, choose matte shades that won’t highlight wrinkles, and partner this with a soft eyeliner to keep eyes noticeable.

As we age, we also tend to lose some of the natural color in our cheeks, so don’t go without blush. Apply a rose or peach color on the apples of cheeks (the area where most people naturally “blush”) to add a youthful glow that will brighten up the entire face. Creamy or soft matte lipsticks can be stunning, but avoid lip gloss as it easily travels into lines around the mouth.

For more of our top makeup tips, visit the Makeup Tips section of CosmeticsCop.com.

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Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.

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Tanya Wayne
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