The Tampa Tribune Circulation Grows, AAM Audit Reports Average Daily Circulation Shows 32% Jump; Average Sunday Circulation Up 7%

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The Tampa Tribune’s overall circulation grew significantly over the last six months, including a 32.6 percent jump for average daily circulation over the same period a year earlier, according to the Alliance for Audited Media, an independent group.

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"We couldn’t be more pleased with our growth to date. We are committed to connecting and building stronger communities by providing local information the public cannot get without us," said William R. Barker, the Tribune's publisher.

The Tampa Tribune’s overall circulation grew significantly over the last six months, including a 32.6 percent jump for average daily circulation over the same period a year earlier, according to the Alliance for Audited Media, an independent group.

The circulation increases include the Tribune’s weekly newspapers covering the communities of Brandon, Plant City, South Shore, Sun City Center, South Tampa, Central Tampa, and Carrollwood, as well as Northeast and Northwest Hillsborough County. It includes CENTRO Tampa; the largest weekly home delivered Hispanic publication in Hillsborough and Pasco counties.

According to the Chicago-based Alliance for Audit Media’s Snap Shot, the average daily circulation (M-F) of The Tampa Tribune rose 32.6 percent, from 144,391 to 191,477 copies in the period ending March 31, 2013. During the same period, The Tampa Tribune’s Sunday average circulation increased more than 7 percent compared to the same six months of 2012, from 262,319 to 281,086.

"We couldn’t be more pleased with our growth to date. We are committed to connecting and building stronger communities by providing local information the public cannot get without us. We strongly believe every community and neighborhood deserves and values local news organizations looking out for their best interests. This snap shot demonstrates our commitment to investing in local news and information for our readers. It demonstrates our commitment to providing advertisers with solutions for getting their message to quality customers like no other. This includes our recent investment in starting The St. Petersburg Tribune, our acquisition of the Clearwater Gazette and our investment in new technology to power TBO.com, the leading news website in the market. The Tampa Tribune remains the number one newspaper in Hillsborough County and is now the second largest in the state,” said William R. Barker, the Tribune's publisher.

About The Tampa Tribune
The Tampa Tribune has been Tampa’s newspaper for more than 119 years. TBO.com, the newspaper’s associated web site, was one of the first local media internet sites when it launched in 1994. TBO.com, powered by The Tampa Tribune, is the number one local news and information website in the Tampa Bay area. In an average month, TBO.com reaches more than two million unique visitors who generate more than 14 million page views monthly. With the expansion of Yahoo! Local, TBO.com reaches 84 percent of the online audience in the Tampa Bay DMA. Additional information about The Tampa Tribune can be found at tbo.com or facebook.com/tbocom.

SOURCE: AAM Snap Shot, March 31, 2013

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Robin Lankton
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