The use of social media should not just be a marketing platform, but also a trust building platform.
Costa Mesa, CA (PRWEB) May 01, 2013
Contract Research Organization, WCCT Global, announced today that the most important factor in recruiting subjects for a clinical trial is establishing a social trust. WCCT Global is expressing this after a very successful webinar that was held a few weeks ago, discussing proven strategies for the use of social media when recruiting for clinical studies. All of the strategies that were discussed lead to the point that the organization that has the largest engaged clinical participant following and has established a trust within the community will have great success in recruiting from these communities for different studies. WCCT Global has been able to do this with the proper use of social media strategies in order to grow a very large population following that is interested in wanting to participate in clinical trials with the company. The power in having an engaged community of potential participants is that they are eager to listen and sign up for new studies. WCCT Global’s Digital Media & Marketing Manager Matt Miller stated, “We have seen huge success with the implementation of our social media and online strategies for patient recruitment for studies in all therapeutic areas. The established RMT or Recruitment Management Tool that WCCT Global has implemented is a recruitment process that sponsors should recognize and benefit from.”
Establishing trust on a social standpoint comes from the amount of contact points one has and the engagement of others. When an organization has been able to brand themselves in the clinical participant community as a trusted source for clinical studies, the communities will not hesitate to sign up for other upcoming studies. This equates quicker enrollment times and higher retention rates. The use of social media should not just be a marketing platform, but also a trust building platform.
More About WCCT Global’s RMT:
The WCCT Global RMT consists of a proprietary algorithm which combines multiple web technologies that enables recruiters to target specific patients needed for any project. Clinical trial recruitment in any geographic region or diagnostic category can be targeted using the RMT. This allows recruiters to be centrally located while recruiting nationally, thus, using fewer resources and shortening overall recruitment times. The RMT can be completely customized to optimize any recruitment campaign. The process was developed to streamline recruitment efforts in order to speed up completion of any study. WCCT Global’s RMT also allows sponsors freedom from managing recruitment from multiple sites for one study. WCCT Global collects all prescreening information and recruitment statistics for all sites involved in the study and then reports all information to the sponsor.
If you would like to see how WCCT Global’s RMT can work for your clinical study, CLICK HERE AND INSERT INFORMATION.