San Jose, CA (PRWEB) May 01, 2013
Joingo, creators of an innovative application for deploying complete mobile engagement strategies, announced today that it has released a new version of their Mobile Offer Management product. This new release provides a simpler user interface that takes greater advantage of Joingo’s connectivity with Casino Management Systems to automate targeted mobile marketing campaigns.
Merging mobile marketing into an existing marketing strategy, and doing so in a way that doesn’t fragment efforts or complicate processes, is a challenge for casinos looking to successfully tap in to the $50 billion mobile marketing industry. Joingo has engineered a platform that integrates with the casino’s customer database and marketing programs, ensuring that their mobile component works in harmony with existing systems. Version 2.0 allows for the streamlined delivery of offers that are created in the Casino’s existing Offer Management system. With just a click, those offers can be automatically paired with graphical content and entertaining games, then sent directly to their patrons’ mobile devices.
The ability to easily create automatic associations between offers and mobile content, and to allow quick edits of that content from the Offer Activation screen, results in a dramatic decrease in the complexity and time needed to activate and send mobile offers. Offers can also be sent based on parameters such as patron location, preferences and/or loyalty status. The patrons’ response to these targeted marketing offers can then be analyzed with real-time analytics data.
“We are constantly listening to our customers’ needs and striving to improve our product,” said Joingo’s Director of Product Management, Giacomo Lami. “The launch of Offer Management V2 simplifies the process of successfully merging mobile into the casino operator’s marketing strategy. Only Joingo offers casino operators the ability to create engaging mobile content, connect it to an existing offer, and deliver it to any mobile device.”
Offer Management V2 is immediately available as a standard feature of Joingo’s Mobile Loyalty System.
Joingo is a mobile and social technology company based in San Jose, CA with offices in Nevada. Joingo's patented technology integrates as the central hub connecting CRM systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased revenue. The company is led by a proven management team of experts in mobile technology and key executives with extensive experience in the gaming and hospitality industries. For more information about Joingo visit http://www.joingo.com, http://www.facebook.com/joingomobile, or on Twitter @joingo_com.