Leader Bikes Sponsors Red Bull Ride + Style

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San Diego bicycle manufacturer Leader Bikes is the official bike of a fixed-gear competition taking place in San Francisco this weekend.

As one of the leading companies in the fixed-gear phenomenon, we couldn't be happier to be its official bike sponsor.

Leader Bikes, a manufacturer of lightweight, fixed-gear and single speed bicycles for urban commuters and track racers, is the official bike sponsor of Red Bull Ride + Style on Saturday, May 4. Four of Leader’s sponsored athletes have qualified to compete in the closed event.

“It’s a prestigious thing to compete in Red Bull Ride + Style,” explained Matt Lingo, Director of Marketing for Leader Bikes. “Two of our riders, Addison Zawada and Joshua Boothby, were both invited automatically because they took 1st place in the race and trick competitions last year. We’re stoked to see them defend their titles.”

Now in its third year, Red Bull Ride + Style combines urban contemporary art with fixed-gear racing and freestyle riding. The spectator-friendly festival takes place in San Francisco’s Justin Herman Plaza. Top fixed-gear racers and trick riders must qualify or receive an invitation to participate.

Traditionally reserved for the velodrome race track, but made popular on city streets by bike messengers, fixed gear bikes are single-speed bicycles that forego a freewheel and instead use a lock ring. This allows the rider to control the speed of the bike without the use of brakes.

“Red Bull Ride + Style has earned its place as the most important event of the year in fixed gear,” said Leader founder Sal Lombroso. “As one of the leading companies in the fixed-gear phenomenon, we couldn’t be happier to be its official bike sponsor.”


About Leader Bikes
Leader Bikes is a San Diego-based bicycle manufacturer specializing in lightweight fixed-gear and single-speed bikes with the urban commuter and racer in mind. It distributes its bikes through worldwide markets. For more information, please visit http://www.leaderbikeusa.com.

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