Believe Entertainment Group Announces New Game Show Series Featuring Comedian Jay Mohr As Host, "Money Where Your Mouth Is"

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Guys game show comedy to premiere on Hulu and Hulu Plus.

Jay is the quintessential guy’s guy. He embodies the guy camaraderie spirit of this competition.

Believe Entertainment Group (BE) today announced plans for “Money Where Your Mouth Is,” a new, original game show series hosted by comedian, actor, radio host and best-selling author, Jay Mohr. Financed by Believe Entertainment Group, executive produced by studio partners Dan Goodman, William H. Masterson III and Danny Fishman, along with Barry Katz and Mohr, and directed and produced by Lowell Mate, Money Where Your Mouth Is will premiere on free ad-supported Hulu and the Hulu Plus subscription service later in 2013. The show was presented during Hulu’s Upfront in New York City.

A game show for the man’s man, Money Where Your Mouth Is will see lifelong friends wager their most prized possessions and go head-to-head to take the items from one another in a harrowing battle of “man wits.” Three rounds of competition will include everything from identifying movie quotes and obscure trivia to physical challenges and debating some of the greatest questions that plague mankind, the kind of knowledge every guy uses as the true measure of their manhood.

Fans of Money Where Your Mouth Is will be able to watch the show for free on their computers at as well as on their favorite internet-connected TV, tablet, and mobile phone through the Hulu Plus subscription service.

“Our new show is a way for guys to take all that pent-up ‘man knowledge’ and use it to compete with their friends to win their most prized possessions,” said Jay Mohr. “It’s stuff our wives and girlfriends consider utterly useless, but we know as guys is critically important stuff like building furniture without instructions, knowing every sports stat and movie or TV quote known to mankind and finally settling age-old man-debates like what’s the harder job, swimsuit model or runway model. In the end it’s all about guys proving their manhood and having bragging rights over their buddies.”

“Jay is the quintessential guy’s guy,” said Dan Goodman, co-founder, Believe Entertainment Group. “He embodies the guy camaraderie spirit of this competition. That, coupled with his relatability and comedic sensibilities, makes him the absolute perfect partner for this series.”

“Jay is well-known for his stand-up, film/TV and radio career, but with his insightful, funny talk show podcast ‘Mohr Stories’ reaching 15 million people, he also has one of the most successful comedic platforms on the Web,” added William H. Masterson III, co-founder, Believe Entertainment Group. “He understands one-on-one connections with digital audiences.”

Believe Entertainment Group is the New York-based independent digital studio behind the popular series The LeBrons with NBA champion LeBron James, In the Booth featuring legendary DJ/Producer Tiësto, TBE with Jennifer Lopez, and EpicEDM, the first studio originated content series designed specifically for the Twitter platform.

Believe Entertainment Group is financing, selling and distributing Money Where Your Mouth Is to a worldwide audience, including Jay Mohr’s social networks on Facebook and Twitter. Additional details on advertiser partnerships for Money Where Your Mouth Is will be announced soon.


About Believe Entertainment Group
Believe Entertainment Group is a New York-based digital entertainment company producing high profile content in partnership with elite talent and leading brands through a variety of digital outlets such as Web, mobile, VOD, and social media. Believe Entertainment Group recently announced plans for EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that will be the first studio originated content series designed specifically for the Twitter platform. In 2012 the company launched a new lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (, and a new documentary-style show with legendary DJ/Producer Tiësto, In the Booth ( Believe Entertainment Group is known for its trailblazing 2011 launch of The LeBrons, an original, animated Web series with NBA champion and three-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite, and Nike, that premiered on YouTube ( and was distributed through LeBron’s Facebook, Twitter, and a dedicated section of, with syndication through Digital Broadcasting Group (DBG). Season two of The LeBrons is currently in production.

In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom's and women's platform in 2013.

Believe Entertainment Group is led by Dan Goodman and William H. Masterson III, co-founders of the studio, and Danny Fishman, who joined the company as partner in 2013.

Dan Goodman and William H. Masterson III have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy ( with Family Guy creator Seth MacFarlane and, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as AT&T, Burger King, Johnson & Johnson, Microsoft, Nike, Priceline, Procter & Gamble and State Farm among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, MySpace, FLO TV and more.

About Jay Mohr
Comedian, actor, radio host and best-selling author, Jay Mohr has been performing stand-up comedy since he was 16 years old. With a career that has spanned over three decades, Jay has become an artist that is very difficult to define. Never wanting to rest on his accomplishments, Jay has always pushed himself to be more than just a comic.

After landing his dream job of Saturday Night Live, and launching his career with Tom Cruise in Jerry Maguire, he has appeared in over 200 episodes of network television and over 25 feature films working with a plethora of Academy Award winning actors, including Christopher Walken, Renee Zellweger, Al Pacino, Angelina Jolie, Kevin Spacey, Helen Hunt, Cuba Gooding Jr, Ellen Burstyn, Forest Whitaker, Kim Basinger, Matt Damon, and Clint Eastwood.

Currently, his podcast Mohr Stories is one of the most listened to digital podcasts in the world and his national radio show, Jay Mohr Sports, is syndicated in over 165 markets and growing faster than any radio show in history.

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