Poorly Composed Marketing Emails Losing Businesses Money, New Find the Edge Expert Panellist Says

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A Find the Edge article - published earlier today - gives marketers insight into how business leaders view their emails, and provides advice to save marketing emails from the delete key.

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If I’m deleting your emails, chances are every other small business owner is as well.

Business leaders regularly delete emails without opening them, but are willing to invest their time in reading relevant and well-crafted messages, a Find the Edge article that was published earlier today says.

Written by business coach Griselda Togobo, the article gives marketers an insight into the mind-set of the small business leaders who receive their messages, and provides advice on how to get their messages across most effectively.

Togobo said: "I receive a lot of emails. Some, I love and look forward to, but most just get deleted without even being read.

"If I’m deleting your emails, chances are every other small business owner is as well.

"The emails that I do open, read, and file away are the ones that grab my attention by promising to be entertaining, educational, shocking or enlightening. The best ones actually deliver on that promise."

Togobo provides six tips that can present business leaders from immediately hitting "delete." These include thinking about length, making emails relevant to the recipient, and using effective subject lines.

She also explains the need to personalise emails to the recipients before sending them out.

She said: "Generic emails are nothing more than broadcasts – one-way conversations that don’t expect me, the subscriber, to have anything to say or contribute.

"These businesses need to be using their emails as an opportunity to engage with subscribers. Using every email to sing your own praises, or sell your products and services, gets tiring very quickly."

The full article can be read here: http://www.findtheedge.co.uk/sales-marketing/direct-marketing/saving-your-emails-from-the-delete-key.

Griselda Togobo coaches entrepreneurs, runs an employment blog and is a chartered accountant who holds an MPhil in Industrial Systems. More about her can be read here: http://www.findtheedge.co.uk/expert-panelist/griselda-kumordzie-togobo.

Kenny Goodman, founder of Find the Edge said: "Simply getting emails read is a large part of the marketer's battle.

"This article provides some great insight into how business leaders view marketing emails, and a collection of excellent tips to stop recipients from immediately deleting them."

Find the Edge is a business website that features content from influential business leaders across the UK.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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