Behind the Scenes at the Vogue Festival 2013

A round up of the second Vogue Festival and the unique insight it offers to an industry brimming with ambition, creativity and individuality

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The most creative bedrooms are found in London.

London, UK (PRWEB) May 02, 2013

The Vogue Festival 2013 was a celebration of the most exclusive of industries, but without any suggestion of the excluding nature with which it is too often associated. Having outgrown last year’s venue, the world renowned publication took over The Southbank Centre last weekend, in association with Vertu; hosting guest speakers such as Donatella Versace, Vivien Westwood, Mario Testino and Michael Kors.

Alexa Chung interviewing Paul Smith, Natalie Massenet revealing her rejected job application to Vogue, Cara Delevingne describing her cover shoot nerves and Victoria Beckham surprising the audience with her self-deprecating wit. These were just some of the unique insights offered at the two day festival through panel discussions on body image, eco-awareness and building a British brand.

Guests were given the chance to immerse themselves in the chic world of Vogue for a weekend. Cover shoots, workshops, makeovers and exclusive goody bags all added to the glamorous aura surrounding a publication which has curated this dynamic, creative industry for over 100 years.

As luxury lifestyle blog Insider commented, this was an opportunity for those in attendance to indulge, interact and pamper themselves. Whether at the Vogue Braid Bar, pop-up cafe and shop or having their perfect shade of red lipstick applied. No stranger to hosting high-profile events Quintessentially also offered up the inside scoop on the Vogue Festival 2013 panels’ seating arrangement “on stage [which has] to take into account ‘best sides’” of the prestigious speakers.

The Vogue Festival offers a unique opportunity to the ambitious and the curious to gain an inspiring, honest understanding of an industry which fascinates so many. Often misinterpreted thanks to the mystique and rumours surrounding the world of fashion; industry names such as Jonathan Akeroyd, CEO of Alexander McQueen, and Jimmy Choo co-founder Tamara Mellon stripped off the glamour to discuss the business of turning dreams into reality.

“We have a £21 billion fashion industry in the UK – it is bigger than the car industry – I think we can double it in the next five years”, Massenet revealed whilst discussing her new role as chairman of the British Fashion Council. Despite this astounding figure the fashion business remains one of the most infamously hard to break into; whether as a designer, journalist, photographer or stylist. There’s a seemingly never-ending pool of talent to pull from, but thousands of creatives are unfortunately overlooked.

Jonathan Saunders, designer, described our capital as the beating heart of talent; “The most creative bedrooms are found in London”. However, it can be nigh on impossible for many to realise their ambitions in a highly competitive, saturated environment which is why just an hour from these renowned speakers is such a privilege.

Meanwhile, stories from Mario Testino and Alber Elbaz of Lanvin, describing their less than glamorous starts in the fashion business were inspiring success stories to the eager audience. Victoria Beckham effused on the importance of being “prepared to start at the bottom and work up” all of which contributed to a very stimulating weekend for those starting off, already on their way or simply intrigued by the taste makers of today.

The United Kingdom is renowned for producing some of the most inspiring, original designers over the past decade, whilst London Fashion Week is now regarded as the most cutting edge platform for the coming season’s collections. Events such as The Vogue Festival are crucial in channeling this talent, skill and aspiration into a luxury we can indulge in every day.


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