Terakeet and Destiny USA Team Up for Digital Strategy

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The two Syracuse based companies collaborating on Destiny USA brand development.

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"We couldn’t be more fired up about the opportunity to inject the technology and strategies we employ on behalf of some of the world’s leading brands right here in our own backyard with Destiny USA,” Mac Cummings, co-founder and CEO of Terakeet.

Destiny USA and Terakeet have partnered to enhance Destiny USA’s brand development online. This new strategy, to commence in May 2013, will coincide with continued Destiny USA media campaigns which expand across New York State, Canada and Northern Pennsylvania.

Terakeet creates innovative and sustainable web visibility solutions for some of the world’s largest brands and businesses. The company will be focused on enhancing visibility of Destiny USA’s online components as a continuum to the facility’s current momentum in driving traffic and visitors from outside the region.

“One of our written goals as a company is to partner with market leaders in various industry verticals across the United States,” said Mac Cummings, Terakeet’s co-founder and CEO. “Destiny USA is the largest Gold LEED© certified retail space in the country, and is cutting edge not only in size, but in its design and ability to attract world class tenants. We couldn’t be more fired up about the opportunity to inject the technology and strategies we employ on behalf of some of the world’s leading brands right here in our own backyard with Destiny USA.”

The former Carousel Center became Destiny USA on August 2, 2012; a symbolic ceremony celebrating the transition was held and subsequently, Destiny USA launched media campaigns, heightened its physical presence at travel and trade shows and introduced enhancements to the space including a second Guest Services location, new seating and new color schemes.

“Looking back, the changes are quite amazing. Since August 2012, Destiny USA has continued to evolve and change and grow,” David Aitken, of Destiny USA, stated. “To team up with another local business to tackle internet exposure is exciting and we’re looking forward to an innovative and progressive year.”

Terakeet will work closely with Destiny USA through 2013 on a targeted web strategy campaign to raise national awareness of the new brand…the 6th largest complex of its kind in country. The dynamic combination of retail, dining, entertainment and outlets paired with the expertise of Terakeet’s team will serve as a supplement to Destiny USA’s current strategy and as a catalyst for web presence.

Destiny USA is a 2.4 million square foot tourist destination in Syracuse, NY that includes a strong mix of luxury outlet tenants, restaurants and entertainment. New brands are continuing to open to create a unique and dynamic consumer shopping experience. A stunning three-story glass atrium provides perfect weather year round. Oxford Economics has projected an annual visitation rate of over 29 million visitors from throughout the U.S. and Canada. Destiny USA is expected to be the second most visited shopping center in the country, according to Travel and Leisure magazine. It is the largest LEED® Gold certified retail commercial building in the world.

Terakeet is a full-service web visibility company focused in search engine optimization, community marketing, and digital strategic communications. Terakeet provides organic search engine optimization strategies for our clients through the creation of targeted relationships across the web and streamlined information architecture. We work to understand the primary topics and audiences that surround the brands we work with and ensure they have a place at the table when conversations occur and decisions are made.

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Angela Trapasso
(315) 362-2702
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David Aitken
Destiny USA
(315) 422-7000
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