POP Tracker Announces Breakthrough in Out of Home Advertising Measurement

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POP Tracker (POPT) is pleased to announce the launch of the first 3rd party tracking and posting verification platform for the out of home (OOH) advertising industry.

OOH is the only media category which has historically lacked an independent, 3rd party, proof of performance solution available to all members of the supply chain. POP Tracker uses RFID technology, together with an integrated hardware and software platform to deliver the only technology-based solution specifically designed to track and manage printed media assets from production to posting. Through an easy-to-use web-based interface, POPT delivers comprehensive asset tracking information, in real time on a 24/7 basis, to advertisers, media buyers, media providers and printers to ensure seamless execution of advertising campaigns and timely posting of materials.

By providing centralized and consistent information to all members of the OOH value chain, POPT’s system offers tools that improve efficiency, enable the proactive management of printed assets and simplify many labor-intensive aspects of the media tracking and auditing processes. POPT’s software is highly customizable to meet the needs of individual clients and designed to easily integrate with existing technology infrastructures.            

“Over the past 15 years of my involvement in the Out of Home Industry, I have observed opportunities to improve the tracking of the entire OOH supply chain. There was a lack of centralized tracking enabling a client to see their national campaigns from a single dashboard. After working for more than 18 months on a solution, we are proud to introduce the POP Tracker platform. POP Tracker will finally allow each link in the media asset chain to be visible to the advertisers, agencies, and media companies. We believe the information provided by our centralized platform brings better accountability, efficiencies throughout the supply chain, and better campaign execution,” says Dave Stadler, President, POP Tracker.

POP Tracker will be available in media markets across the country in Q3 2013.

About POP Tracker
POP Tracker (POPT) is a media information services company providing independent, third party tracking and posting verification of printed media assets to the out of home (OOH) advertising industry. The company is based in Montclair, NJ and online at http://www.mypoptracker.com.

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David Stadler
POP Tracker
1-646-494-2931
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