Image Source Announces Research into Family Trends in Photography

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Premium stock photography agency Image Source has published the findings of their extensive research into family trends in stock photography.

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the public are getting used to seeing more diverse kinds of family portraiture which reflects the emotional bumpiness of family life

Image Source’s trend monitoring team, ISM, have published their latest report on their photographer resource blog IMSO, examining the concepts portrayed in recent family imagery. Having analysed changes in the buying patterns of Image Source’s own customers, and by researching a wide range of media and customer needs, Image Source have published a trend report to provide guidance to premium stock photographers to help them shoot the imagery demanded by image buyers.

Family is a powerful tool in advertising and surveys by CNN Money, Allianz Insurance and Oregon State University revealed that people are developing stronger perceptions, connections and associations towards family life and belonging to a family group. Consequently, family imagery is increasingly being used in advertising in an attempt to transfer these strong feelings towards brands.

It’s not just the fact that more brands are using family imagery in their marketing, the way family is being portrayed has also changed. The stereotypical ‘perfect’ family no longer exists and instead authentic images showing diversity are in demand.

“The point is that the public at large are getting used to seeing more diverse kinds of family portraiture which reflects the emotional bumpiness of family life”, said John O’Reilly, ISM and IMSO Editor.

Examples of companies that have adopted this modern approach include IKEA and J. C. Penney who have recently published adverts featuring gay couples, single parents, mixed ethnicities and age groups. Companies are beginning to use these modern family images because they are more authentic and therefore easier to relate to.

The full report is available on Image Source’s photographer resource blog:

About Image Source

Image Source is the world’s leading producer of premium royalty free images, rights managed photos, footage and cross-media content. Headquartered in London, UK, and with a regional office in New York, Image Source also supplies imagery through over 200 partners worldwide.

Committed to improving standards in the production of stock imagery, and determined to support photographers worldwide, Image Source also runs the dedicated photography blog IMSO. Offering news, insights, tips and commentary from Image Source’s art direction team, IMSO provides everything photographers need to know to shoot the content demanded by image buyers.

You can search Image Source’s image library 24/7 at

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