Harris Teeter Announces Opening Date for Plaza Midwood Location

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Company to Celebrate with 8 a.m. Ribbon Cutting Ceremony

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Harris Teeter will hold a grand opening Wednesday, May 29, 2013 at its new store at 1704 Central Avenue in Charlotte.

The 8 a.m. ribbon cutting ceremony will be attended by relatives of the Company's co-founder W.T. Harris as well as neighbors, contractors, architects and artists who worked together closely to create a new facility which better reflects the Company's standards while serving to enhance an already iconic Plaza Midwood neighborhood.

“The surrounding neighborhood and corporate Harris Teeter’s passionate anticipation for the first Harris Teeter grocery store site fostered a quest for a truly distinctive design,” said Richard Barlett, partner at Bartlett Hartley & Mulkey architects PA, the company responsible for bringing to life the hopes and expectations for the building’s façade and interior decor. “The area’s intense focus on the arts and numerous Central Avenue corridor art deco styled building inspired the industrial deco motif. The building profile is unmistakably unique with intricate details resulting in a rare yet delightful venue for a grocery store.”

The project to develop a new Harris Teeter on Central Avenue marked a major milestone for not only Harris Teeter but also for many customers who can still recall history of Charlotte's supermarket industry.

Harris Teeter co-founder W.T. Harris opened his first store at 1508 Central Avenue in 1936, and many years later, announced plans to relocate the original Harris Super Market to the 1704 Central Avenue location. Harris' store on Central Avenue was the first full service-supermarket in Charlotte, the first air-conditioned grocery store and the first to stay open until 9 p.m. on Friday nights. Harris continued to grow his Harris Super Market business to eight additional locations, and in 1960, merged with Teeter Food Mart out of Mooresville, N.C. to form Harris Teeter.

In keeping with Harris' tradition of finding ways to differentiate his business from the competition, the newest Harris Teeter in Charlotte also boasts many firsts for the Company.

The Art Deco location has 45,000 square feet of sales floor and an additional 6,000 square feet of office space and back of house areas. The store features a green roof system visible from an upstairs seating area. Harris Teeter has also taken reclaimed wood from Harris' original 1704 Central Avenue location and incorporated it in the ceiling planks of its market hall and seating area, as well as the produce stands in the Farmers Market.   

The Company commissioned Charlotte-based painter, mixed-media and mosaic artist Tom Thoune to design mosaics for the side of the building using whole or broken pieces of porcelain and ceramic pottery donated by community members, as well as British-born artist Shaun Cassidy to create four sculptural bike racks inspired by the building's Art Deco style to promote a bike friendly community.

Harris Teeter will host media tours in advance of the ribbon cutting ceremony on Tuesday, May 28, 2013; to schedule a tour, please contact Catherine Becker at cbecker(at)harristeeter(dot)com.

About Harris Teeter

Harris Teeter Inc., with headquarters in Matthews, N.C., is a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc. (NYSE: HTSI). Harris Teeter is the 24th largest supermarket in the U.S. with 2011 sales of $4.29 billion. The regional grocery chain employs approximately 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

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Danna Jones
Harris Teeter
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Catherine Becker
Harris Teeter
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