Fog City Launches Second Round of Crowdfunding on Seed&Spark

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Indie Filmmaker & Entrepreneur Comes Home to San Francisco to Direct the Genre Mystery Film.

Independent film production Fog City started the second round of its funding campaign on Seed&Spark, the world’s first crowdfunding and digital distribution platform made just for independent films. Fog City is the first of Seed&Spark’s crowd-built films that will revolutionize the industry.

After being the first successful Seed&Spark campaign to reach round one of funding for script development, the Fog City team is now seeking additional production funds by May 19, 2013 in order to shoot the film in San Francisco this summer.

The film is written and directed by Liam Edward Brady, a Stanford University graduate and M.F.A. Candidate in Film Production at New York University (NYU), Tisch School of the Arts. In 2010, The NYU Tisch School of the Arts awarded Brady the Martin Scorsese Young Filmmaker Award for his work in their graduate filmmaking program. He is the Chief Operating Officer and a Founding Filmmaker at Seed&Spark.

Not only is Brady bringing his film project to his home city, he's testing a brand new groundbreaking feature on Seed&Spark: the ability to run successive campaigns from a single project page and aggregate funders and followers throughout the entire life cycle of the film. “It’s very exciting to test-pilot new features on a platform I helped to create,” said Brady. “All of us are filmmakers at Seed&Spark, so we don’t have to go too far to understand the needs of the filmmaking community.”

Fog City tells a chapter in the life of Jimmy Darcy, a San Francisco native from the city's Outer Sunset district, a place that is famous for its near constant fog. One morning on the way to baseball practice, Jimmy discovers potential evidence of a missing person. The police are unable to help due to lack of solid proof, but Jimmy convinces his teammates to assist him with his own investigation.

The screenplay for Fog City is partially based on Brady's experience playing baseball for the San Francisco Fog, one of the SF National Adult Baseball Association's original teams. The film will serve as Brady’s thesis film to complete his MFA from the graduate filmmaking program at NYU’s Tisch School of the Arts. The screenplay received a grant from The Spike Lee Production Fund for a portion of its production budget.

Brady began work on the screenplay in the fall of 2010, while the San Francisco Giants were preparing to win their first World Series title; production will start at the end of June 2013.

"My starting point for the screenplay was the notion of invisibility,” said Brady. “There's a lot of background built into the character of Jimmy Darcy that some people will pick up on and others won't. Anybody who feels unseen in their life but who fights on a daily basis will relate to the character of Jimmy Darcy."

"What we learn about him right away is that he's the kind of person who elects to navigate a moral grey area when he's presented with one, rather than walk in the other direction. He’s not necessarily better off for this quality, but it definitely sets him apart. Over the course of the story, we see him testing his community - starting with some of his teammates - to see if they'll come along with him. Naturally, they test him back, and so the narrative is really born out of that dynamic.”

The Fog City team will hold a private SF preview-screening event in October 2013, followed by a worldwide film festival run beginning in 2014. The film will become available in wide release via digital self-distribution by the autumn of 2014.

"Fog City is a story about crossing boundaries and transitioning between worlds: the ocean and the city; on the field, off the field; in the fog, out of the fog, and, of course, the transition from day to night,” says Brady. “Attention to the liminal space between separate worlds will guide everything about our artistic approach to this film."

For more information about the Fog City film production, watch the trailer, and contribute to the campaign wishlist, see here.


About Fog City
One early morning on a desolate San Francisco beach, Jimmy Darcy discovers a pile of folded clothing and an indecipherable note abandoned perilously close to the deadly riptide. He reports his findings to the police who are unable to help for lack of solid evidence. Not satisfied, Jimmy spends the rest of the day quietly investigating on his own, expecting to confirm his morbid suspicion. He enlists the help of a baseball teammate, who leads Jimmy to discover that the contents of the note are not what he assumed. Suddenly confronted by the possibility that he exaggerated the beach scenario, Jimmy must decide whether it’s worth continuing his search. This is a story about identity, friendship amongst guys, the will to live, and how simple play is sometimes the best medicine.

The crew includes Liam Edward Brady (writer & director), Liz O’Neal (producer), Ash Bhalla (assistant director), and William Wohl (director of photography).

To find out more about Fog City visit the Seed&Spark Studio page here, or follow the film on Facebook and Twitter.

About Seed&Spark
Seed&Spark is building a truly independent filmmaking community where filmmakers and audiences come together for crowd-funding, production, and streaming distribution. Every time an audience member supports the making of a moving picture project (funding, following, sharing) they earn “Sparks” which can be redeemed to watch movies on the streaming platform.
Supporting films lets you watch more films: It’s the new ecosystem for filmmakers & audiences, and…that’s it! For more information, go to and, or follow us on Twitter at @seedandspark.

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Katja Schroeder
Expedition PR
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