Town’s End Restaurant Chooses SeatMe to Accept Online Reservations and Manage Tables Without the Bloated Cost of OpenTable

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Town’s End Restaurant and Bakery uses SeatMe’s tablet and Web interfaces to take reservations on their website and, manage tables, and control costs.

SeatMe, a leading provider of online restaurant reservation software and table management software that helps restaurants fill more tables, announced today that San Francisco’s popular lunch and brunch pierside restaurant, Town’s End Bakery and Cafe, uses SeatMe for complete restaurant management. Town’s End Bakery and Cafe was an early adopter of SeatMe’s revolutionary technology, after using a competing service for many years. When reevaluating their online reservation and table management service provider, Town’s End picked SeatMe over OpenTable. Though there are other OpenTable competitors, only SeatMe offers a full suite of additional features as well.

SeatMe offers Town’s End several advantages over OpenTable. Immediately, Town’s End benefitted from much lower costs: SeatMe charges a flat ninety-nine dollars per month, with a generous free trial period, and without any cover fees or added charges. By comparison, OpenTable costs between several hundred and thousands of dollars per month. Town’s End is also freed from any long-term contracts or hardware fees. All they need is Web access to manage their restaurant from anywhere, and from as many places as they’d like.

Beyond cost savings, SeatMe provides Town’s End a few additional features not found on OpenTable: namely, the ability for Town’s End to text walk-in guests when their table is ready. These diners then get added to the restaurant’s electronic guest book, where their dining history, preferences, and allergies may be saved for future visits. Adding these walk-in diners to the guestbook is key to creating a customized, VIP-like experience for every diner.

Switching from OpenTable also freed up time for the hosts at Town’s End: now they could confirm reservations via text message, rather than calling every diner individually, as was necessary with their prior solution.

What’s more, if Town’s End ever wants to host a prepaid event, like a Mother’s Day Brunch, SeatMe can handle that, too, without any additional software or cost. This additional flexibility -- which adds some predictability to a restaurant’s finances -- is only available with SeatMe.

All of this additional functionality is built on top of SeatMe’s core service, which enables restaurants to take reservations online twenty-four hours a day, from their website, mobile phones, and

Unlike other restaurant wait-list management and online reservation tools, SeatMe doesn’t charge any additional fees per seated diner or for added features. Everything is included in the flat monthly fee of $99, with no contract, and all restaurants have a full two weeks to try the service for free.

Setup is also a breeze, and it only takes a few minutes. Restaurants like Town’s End can sign up and start accepting reservations in time for their next service.

“SeatMe frees restaurants from the one-sided relationship many have developed with OpenTable” said Alexander Kvamme, SeatMe CEO. “Restaurants like Town’s End bring their regular diners to OpenTable, then are forced to pay OpenTable for those reservations, while OpenTable also markets their other restaurants to these diners. It’s unfair. SeatMe offers more features at a better price, and I’m thrilled more and more restaurants are making the switch.”

About SeatMe
SeatMe, headquartered in San Francisco, CA is a leading provider of online restaurant management tools, allowing restaurants everywhere to fill more tables and increase check sizes by accepting online reservations and managing walk-in diners via an intuitive iPad interface. SeatMe offers a variety of advanced features to help restaurants manage all of their guests and front of house services, without charging any per-diner or equipment fees.

About Town’s End
As the San Francisco Chronicle wrote, the cozy atmosphere of Town's End embodies the spirit of San Francisco. A wall of windows overlooks the Embarcadero, framing the waterfront and Bay Bridge beyond. The open kitchen offers a view of the action. The extensive menu features carefully selected meats, poultry, seafood, cheese, and local produce. A chalkboard lists the organic products available each day. Desserts, pastries and breads are produced daily in the bakery. Meals start with a basket of fresh, handmade breads. Please join us for breakfast, lunch or weekend brunch.

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