The Lakers saw a price drop of nearly 80 percent following the injury to Bryant, the average price for Rockets tickets fell by 70 percent after Lin was out, and the Thunder dropped 66 percent following Westbrook’s injury.
South Windsor, CT (PRWEB) May 02, 2013
The rash of injuries taking place during the 2013 NBA playoffs are not just hurting fans of the team, but are also being widely felt on the secondary ticket market, with the average ticket price for some teams dropping by 70 percent or more. Blake Griffin, who was pulled from Tuesday’s Game 5 against the Memphis Grizzlies, is just the latest NBA superstar to suffer an injury during the playoffs. The Los Angeles Lakers’ Kobe Bryant, the Oklahoma City Thunder’s Russell Westbrook and the Houston Rockets’ Jeremy Lin have all suffered injuries that will keep them out of the 2013 NBA playoffs. Following injuries to key players, the average ticket price for that team has plummeted on Ticket Liquidator, among the web’s largest secondary ticket website.
“Following every major injury we’ve seen fan disappointment reflected in the price they are willing to spend on tickets. With a marquee player, not to mention the team’s championship hopes, watching from the sidelines, fans are just not willing to shell out top dollar for game tickets,” says Andrés Hidalgo, media relations, Ticket Liquidator. “The Lakers saw a price drop of nearly 80 percent following the injury to Bryant, the average price for Rockets tickets fell by 70 percent after Lin was out, and the Thunder dropped 66 percent following Westbrook’s injury. It’s too early to tell how Blake Griffin’s injury will affect LA Clippers ticket prices, but given the trend it’s safe to say there will be some effect.”
Los Angeles Lakers
Kobe Bryant went down with an Achilles injury on April 14. Lakers tickets were selling for an average of $246 on April 11, on April 15 they were at $209 and on April 18 they fell to $96, before reaching a low of $57 on April 24, a whopping 77 percent decrease.
Oklahoma City Thunder
When the Oklahoma City Thunder’s Russell Westbrook went down with a knee injury on April 27, game tickets for the Thunder went from a high of $213 on April 23 to $108 on April 27 and a low of $73 on April 29, a decrease of 66 percent.
Following Jeremy Lin’s chest contusion on April 25, the average price for Rockets tickets dropped from a high of $230 on April 23 to $109 on April 26 and a low of $69 on April 29, a decrease of 70 percent.
And the impact of a major injury isn’t reserved just for the playoffs. The Boston Celtic’s Rajon Rondo underwent season-ending knee surgery on January 27. On January 23 Celtics tickets were selling for an average of $136. Following Rondo’s injury, tickets went from $132 on January 28 to $112 on the 29th to a low of $78 on January 30, a decrease of 42 percent. It would take until February 12, following a surprising run of wins for the Celtics, for the average price of Celtics tickets to break $100 again.
Basketball fans in Chicago will not give this year’s fans much sympathy, as they suffered through their own key injury during last year’s playoffs. When the Chicago Bulls’ Derrick Rose went down on April 28, 2012, the average price for tickets went from $115 to $91 the following day, all the way down to $31 on May 6, a decrease of 87 percent.
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