Wally’s Party Factory Abilene Announces Rebrand

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Abilene’s Largest Party Store changes name as a part of rebranding initiative.

wallys party factory
While our name has changed, the commitment and service to our customers stays the same.

Wally’s, which is the nation’s largest privately-held chain of family-owned independent multi-channel party supply stores, is unveiling the latest store to undergo the company-wide rebranding initiative. Card & Party Factory in Abilene, TX is now Wally’s Party Factory with all communications and marketing materials reflecting the new identity. The new name and logo are part of the effort to create a unified brand and reflect the updated vision.

“It has been an honor to be a part of the Abilene community for over 15 years,” says Walter Erwin, President of Wally’s Party Factory. “While our name has changed, the commitment and service to our customers stays the same.”

Stay tuned for more information on Wally’s family-friendly Re-Grand Opening festivities and Chamber of Commerce ribbon cutting. The event will feature a face painting artist, balloon twisting, a live DJ, free cake and the chance to win great prizes, including a Kindle Fire tablet. Guests must be present to win.

With over 9,000 square feet, Wally’s Party Factory offers an extensive selection of party supplies and balloons for all occasions and themes including an extensive Graduation party department featuring local school colors including balloons, décor, party favors, wearables and accessories.

Wally’s Party Factory has a company-wide commitment of appreciation for those that serve our community and nation by offering a 10% in-store discount to educators and members of the armed forces.


Wally’s Party Factory, based in Ennis, TX, is the nation’s largest privately-held, family owned, multi-channel party supplies and Halloween costume retailer. Wally’s, which also operates in some locations as Card & Party Factory, Christmas Discount Warehouse (temporary Christmas stores) and Wicked Wally’s Halloween Costumes (temporary Halloween stores) began over two decades ago and has grown steadily into one of the nation’s best party-supply and Halloween costume merchants. Wally’s is devoted to helping its customers celebrate the most important events in their lives by providing unrivaled customer service, offering an excellent selection of the best products, and pricing those products competitively. Wally’s also gives back to local communities, each of which everyone at the company treats as home.

The company’s 27 party stores are located in Texas and Oklahoma. To find a location near you, visit Wally’s website at http://www.WallysPartyFactory.com. Here you can find more information regarding products, store hours, upcoming events, and unique party ideas.

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Nancy Bauman
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