Continuing education programs not only need the right tools to implement more effective marketing campaigns, but they also require the know-how to use online marketing tools and interpret the metrics.
Minneapolis, MN (PRWEB) May 03, 2013
Augusoft® and Genoo® announced today the availability of a new online marketing and services package designed specifically for continuing education programs. This new offering from Genoo is available only for Augusoft Lumens® customers. Lumens is a cloud-based enrollment management system designed for the continuing education industry. Genoo is a cloud-based online marketing system that enables organizations to automate their marketing efforts and better target communications.
The new integrated solution from Augusoft and Genoo provides continuing education programs with the integrated tools and services needed to conduct targeted and measurable campaigns that integrate email marketing, blogging, SEO, and full results tracking and analysis. The toolset also supports contract training efforts with Genoo’s SalesView CRM for small sales teams. In addition, continuing education programs will receive initial and on-going hands-on consultation with marketing experts from Genoo as part of this offering.
“Continuing education programs not only need the right tools to implement more effective marketing campaigns, but they also require the know-how to use online marketing tools and interpret the metrics that will allow them to continuously improve their marketing efforts,” said Kim Albee, President of Genoo. “The integrated Lumens and Genoo online marketing solution expands the interaction continuing education programs have with their customers exponentially with no additional headcount.”
Continuing education programs that used the Genoo online marketing tools with their Lumens software as part of an initial pilot program received immediate results.
“There are a lot of companies out there that offer email management services that give you some basic templates, manage your lists and provide clickthrough data,” said Ronald Weist, Director of Continuing Education & Enrichment Programming, Pierpont Community & Technical College. “With Genoo, we’ve been able to go much deeper in our customer lead nurturing, as well as the metrics that we get back. The metrics, in particular, have just been so instrumental and valuable in allowing us to learn more about our students and our customers.”
“The seamless integration of Genoo with our Lumens enrollment management system allows us to easily target and segment our past students for future classes,” said Kathy Lavieri, Customized Training Coordinator - Information Technology, Great Oaks Institute of Technology and Career Development. “The marketing strategy assistance and coaching received from the Genoo team has been invaluable.”
“The integrated solution from Genoo and Lumens offers continuing education programs an affordable way to automate their marketing efforts and provide the essential tools and options to increase registrations and grow revenues,” said Cem Erdem, CEO and President of Augusoft. “We are excited to be able to bring this unique service exclusively to our Lumens customers.”
For more information about the Genoo and Lumens integrated solution, please visit http://www.augusoft.net/genoo
About Genoo, LLC
Genoo is an affordable yet full featured cloud-based marketing tool that enables organizations to automate their marketing efforts and better target communications with customers and prospects. Genoo was created specifically for small to midsize businesses and non-profit organizations. Visit http://www.genoo.com/lumens for more information or to schedule a demo.
Augusoft®, Inc. develops and maintains Lumens® - the first cloud-based enrollment management system designed for the continuing education industry. More than 3.4 million students have registered for continuing education classes using Lumens. Visit http://www.augusoft.net to see Lumens in action.
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