Auburn Hills, MI (PRWEB) May 31, 2013
Nexlink Communications, a leader in personal wireless device sale, announced today a new e-commerce website for the Gottagetaphone.com brand and a Dads and Grads promotion to kick things off. Save and additional 10% on Gottagetaphone.com already low prices for your favorite Grad and Dad!
Seeking a highly sophisticated e-commerce solution, incorporating targeted merchandising, sophisticated testing, and easy search and navigation, Nexlink Communications invested significant time and energy to provide the ultimate shopping experience for its customers.
They used user research and customer feedback to redesign every part of the GottaGetaPhone.com website, from the homepage, category, product and search results pages, through to cart and checkout, ensuring that they were all clear, concise and accessible. The site was then subjected to several rounds of user testing to ensure that customer feedback was used to guide each stage of the development.
The result: An advanced trading platform with a very rich targeted merchandising capability and the scalability and flexibility to support Nexlink’s requirements well into the future.
The new website, designed around customers, aims to simplify the online buying process and to help customers shop online with the same ease they would encounter in a wireless retail store. The site provides a wide array of product and service information, easy navigation, and useful recommendation tools to support customers as if they were consulting an expert sales associate in the store. It incorporates many innovative functions including personalization, multivariate testing, accessory recommendations and active merchandising.
Peter Schmidt, Business Development at Nexlink, said: “We are extremely proud of our new website. We were determined that our new platform would enable us to give our customers the very best levels of service, and to enable us to present our innovative range of new and remanufactured wireless devices and accessories in the best possible light. Our new web site offers excellent product presentation, extensive customer reviews, simple and easy search and navigation, a virtual catalogue, a strong ‘active merchandising’ capability which enables us to recommend the right products to our customers based on their preferences , sophisticated promotions functionality, like our Dads and Grads Sale and, a streamlined and intuitive customer journey. All backed by Nexlink Communications, a name you can trust for the highest quality product and best service in the industry."
You can check out the new site at: http://www.gottagetaphone.com