BlueCava adds David Tannenbaum as CTO

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Ad-tech veteran Tannenbaum: expert in digital and mobile ad platforms.

BlueCava (, a leading provider of cross-screen optimization technologies for digital and mobile advertising platforms, today announced that it has named adtech industry veteran David Tannenbaum as the company's CTO. In this new role, he will be responsible for developing BlueCava’s platforms to make mobile targeting and cross-screen measurement work for a variety of adtech players.

David comes to BlueCava with over 15 years of advertising technology leadership experience. He most recently served as CTO of LiftDNA, a leading Supply Side Platform (SSP), prior to its acquisition by OpenX in February 2012. There he continued as OpenX’s Director Of Engineering through 2013. Prior to LiftDNA, David was Chief Architect for Mojiva’s mOcean mobile platform, providing mobile ad solutions for publishers, marketers, and networks.

“David is a terrific addition to BlueCava. He has architected and built some important mobile media and advertising platforms, and his experience accelerates our cross-screen data, measurement and targeting platform for the Advertising and Marketing markets”, said Michael Darviche, CEO of BlueCava.

“David joins BlueCava at an exciting time as our multi-screen recognition and optimization capabilities are being adopted by Fortune 1000 brands, agencies, publishers and other leading adtech companies. He is an expert in our field, and recognizes the unique value BlueCava’s tech brings to mobile, video, social, POS and other consumer engagement channels. We are thrilled to have him”, said Brian R. Smith, Managing Director of S3 Ventures.

David graduated with a BSE from the University Of Pennsylvania, with additional course work at Harvard and Stanford.

About BlueCava

BlueCava provides innovative data, analytics and technology solutions that enable digital advertising and commerce platforms to recognize consumers, across screens and digital channels. Our platform helps advertisers, publishers, and ad-tech providers drive multichannel digital ad effectiveness, targeted customer engagement and increased leverage of mobile and new digital marketing channels.

BlueCava's technology, in a privacy-protected fashion, identifies unique Internet-connected devices including desktop computers, mobile phones, tablets, and set-top boxes and is protected by over a dozen US and international patents

BlueCava is based in NYC and Irvine, CA. For more information, visit us online at

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