Tohula Partners With Clif Bar to Help Families Get Outdoor

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Tohula, a company focused on helping families reconnect with nature, announced today a 1-year partnership with Clif Bar to provide Clif Bar snacks as prizes for Tohula quests.

Tohula, a company focused on helping families reconnect with nature, announced today a 1-year partnership with Clif Bar to provide Clif Bar snacks as prizes for Tohula quests.

As a result of this partnership, Tohula is kicking off outdoor quests in the Greater Seattle area that will reward some winning families each week with Clif Bar organic snacks. The quests are simple scavenger hunts designed to motivate and engage families who might not otherwise discover the great natural resources in their community. For Sebastien Fouillade, Tohula co-Founder, “The rules are purposefully kept simple so that every member of the family can participate, all you need is a camera and the ability to email us your picture.”

When the Tohula team first met with Clif working together seemed like a natural fit. Tohula’s strong focus on reconnecting with Nature and Clif’s focus on organic energy snacks and sustainability went hand-in-hand. For Matt Lefort, Tohula co-Founder, “The more we learned about Clif, the more we wanted to make this partnership a reality. Families often forget snacks on outdoor adventures and this is a perfect opportunity to recommend a healthy solution from an environmentally responsible company.”

The first contest starts on May 3rd, families need to find a Tohula rock hidden at a specific location described on Tohula’s website, the rock travels to different parks in the Greater Seattle area. Each week, the first two families to send a picture of themselves with the rock to Tohula will win some Clif Kid ZBar or other Clif goodies. All families who submit a picture of themselves will also get a special edition virtual Tohula badge on their family profile on Tohula.com.

More partnerships and quests are in the work and will be announced on the Tohula website and Facebook page.

About Tohula

Tohula was founded in 2012 by Matt Lefort and Sebastien Fouillade. The company is the result of the merger of Weekenture and GeoBongo, two different companies started with one goal in mind: helping families reconnect with Nature. For more information, visit http://tohula.com/about/press, check out our Facebook page at: http://www.facebook.com/tohula

About Clif Bar

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com, check out our Facebook page at http://www.facebook.com/clifbar and follow us on Twitter at:http://www.twitter.com/clifbar.

Contact Information

For all press inquiries, contact Matt Lefort, Co-Founder, Business Development.

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Matt Lefort
Tohula
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