New York, New York (PRWEB) May 02, 2013
Ritz-Carlton is the luxury hotel brand preferred by more affluent travelers than any other, while Marriott is the brand most frequented by affluent households while on vacation.
The Resonance Report on Affluent Travel and Leisure surveyed more than 1,200 U.S. households with incomes of $150k+ in partnership with the Luxury Institute to evaluate their plans for travel, recreation and the purchase of vacation homes in the next 12-24 months. A copy of the full report can be downloaded at: http://www.resonancereport.com
While 26% of luxury travelers report having stayed at a Four Seasons Resort or a Ritz-Carlton resort while on vacation, more respondents rank Ritz-Carlton among their “top 5 choices if available” by a significant margin.
“It is interesting to note that travelers under 55 consider luxury brands such as Ritz-Carlton, Four Seasons, and even august brands such as Waldorf Astoria and St. Regis, more desirable than travelers over 55,” says Resonance Consultancy President Chris Fair. “Luxury clearly has not lost its luster with younger affluent travelers and luxury brands are, in fact, considered more desirable than contemporary brands such as W Hotels.”
For affluent travelers over 55, Hilton is the most preferred brand. Over 55s also show higher preference for brands such as Fairmont and Hyatt than younger travelers.
Most Frequented Brands by Affluent* U.S. Travelers
6. Four Seasons
9. W Hotels
10. Waldorf Astoria
*Household income of $150k+
Preferred Hotel Brands of High Net Worth** Households
4. Four Seasons
7. Waldorf Astoria
8. W Hotels
10. Mandarin Oriental
**Net Worth $1MM+
To download a copy of the Resonance Report 2013 visit http://www.resonancereport.com.
About Resonance Consultancy (http://www.resonanceco.com)
Resonance Consultancy provides brand development, strategic marketing and planning services to leading travel & tourism companies and organizations around the world. The principals of Resonance have completed more than 100 travel & tourism studies, reports and plans in 65 different countries.