Simple Lighting Responds to Interview with LED Expert

The online retailers at Simple Lighting have responded to an interview with former Philips CEO and LED specialist, Ludo Carnotensis.

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Carnotensis believes that increased competition, steady cost reduction and technological improvements could lead to an 80% share of the market by 2020

(PRWEB UK) 7 May 2013

The article, published in Greentech Efficiency focuses on three main areas in the industry- competition, marketing and energy markets. Carnotensis believes that increased competition, steady cost reduction and technological improvements could lead to an 80% share of the market by 2020. In particular he singles out Cree as an emerging company which is “focusing on high manufacturing output.” This greater volume, he believes, will be the holy grail of the LED sector, stating that “the success of a company will be how they can hit the big volume.”

Carnotensis also touches on China’s emergence in the market, explaining how its government has helped bring a flood of new entrants to the LED lighting market. However, he claims that if you are a Chinese manufacturer, “you need to have an export market” in order to succeed on a wider scale.

Renowned for their affordable range of home and garden LED lighting, as well as LED strip lights and tape lights, Simple Lighting has been heavily involved within the industry for a number of years. The opinions and insights of industry leaders such as Ludo Carnotensis are naturally of great interest to the team, and a representative shares their thoughts on the interview.

“The rate at which the LED market is moving forward is really quite significant. As Carnotensis explains, volume is key to improving price and technology and we’re always hearing of new studies being carried out to try and achieve this. It will be interesting to see if LED’s do have 80% of the market share by 2020.”

Established in 2009, Simple Lighting Company aims to provide high quality lighting at some of the most competitive prices on the web. The company has grown considerably in recent years and supplies over 4000 products, specialising in LED lighting, LED tape lights, LED strip lights as well as indoor and outdoor lighting. Simple Lighting Company considers customer service its priority, regularly adding new products to the website.


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